Program Overview

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Program Overview

The Master's program in Publizistik- und Kommunikationswissenschaft (Public Relations and Communication Science) at the University of Vienna aims to educate graduates who can handle current, socially relevant research questions in the field of communication science at an internationally competitive level and using contemporary research methods. The program focuses on the contexts, contents, and effects/consequences of communication processes at the micro, meso, and macro levels.

Master of Arts

• Kennzahl: 066 841
• Duration: 4 semesters / 120 ECTS credits
• Language: German
• No admission procedure

Curriculum

The program consists of the following compulsory modules:

• Theoretical deepening
• Methodological deepening
• Professionally relevant deepening (in four areas: media and communication management, media and communication law, communication science research, and professional fields)
• Research seminars
• Individual deepening
• Master's module with master's thesis and master's examination

Facts and Figures

• Number of students: 1147
• Number of graduates in the previous academic year: 130
• Median number of semesters until completion: 6.1
• Data status: 03.12.2024

Admission Procedure

Information on admission

Prior Studies

Relevant prior studies at the University of Vienna include:

• Publizistik- und Kommunikationswissenschaft (Bachelor)
• Master Access Guide

The Program

The program covers various aspects, including:

• Market communication
• Conflict management
• Media law
• Advertising
• Media policy

Study Content

The current range of courses for this program provides insight into the content. For further information, please click on the desired level.

Modules

• Theoretical deepening (9 ECTS)
• Methodological deepening (15 ECTS)
• Professionally relevant deepening (12 ECTS)
  • Media and communication management (3 ECTS)
  • Media and communication law (3 ECTS)
  • Communication science research (3 ECTS)
  • Professional fields (3 ECTS)
• Research seminars (16 ECTS)
• Individual deepening (30 ECTS)
• Master's module (8 ECTS)

After Graduation

The program aims to qualify students for leadership positions in communication professions, including:

• Journalism (press, radio, television, multimedia)
• Public relations
• Advertising
• Market and opinion research
• Media and communication research

Career Prospects

Graduates can expect to find a job within one month after completing their studies, with average monthly salaries of 2,969 (women) and 3,111 (men) after three years. The majority work full-time.

Alumni Perspectives

• Graduates rate the program with a grade of 2.3 (good).
• They assess the level of demand as 3.2 (appropriate).

These results are based on feedback from 201 graduates. Further evaluations of the program from the perspective of graduates can be found in the graduation survey "Master's program in Public Relations and Communication Science."