MSc in Business Analytics Programme

The MSc in Business Analytics programme is designed to provide students with the fundamentals of applying analytical techniques to big data for decision support in organisations. The programme progresses to in-depth studies of various application domains, covering theoretical knowledge and research findings of decision making using big data.

Programme Aims

The programme aims to:

• Emphasise essential skills and knowledge of business analytics
• Apply domains of business analytics
• Cover theoretical knowledge and research findings of decision making using big data
• Offer opportunities to apply theories to investigating and solving business problems
• Focus on the systematic training and development of skills and competence in business analytics
• Enhance the ability to solve big data problems
• Empower students to achieve career potential via professional coaching and career services

Programme Structure

The programme consists of a mixed mode of study, with a normal duration of:

• 1.5 years (Full-time)
• 2.5 years (Part-time) Students are required to complete 31 credits to graduate.

Admission

The programme has the following admission deadlines:

• Local Application Deadline: 30 April 2026
• Non-Local Application Deadline: 30 April 2026

Programme Leader(s)

The programme is led by:

• Programme Director: Prof. Xin Xu, BEcon, MPhil, PhD
• Deputy Programme Director: Dr Vincent Cho, BSc, MEngSc, PhD

Fee

The programme fee for the 2026/27 intake is:

• HK$381,000 per programme (HK$12,700 per credit) for local and non-local students
• A 1-credit AIE subject is non-chargeable

Scholarships

The programme offers the following scholarships:

• MM Taught Postgraduate Scholarship Scheme: Entry scholarship available for applicants with outstanding academic and non-academic performance
• Hong Kong Future Talents Scholarships Scheme for Advanced Studies: Fellowships shall be awarded to local students

Messages from Alumni

The programme has received positive feedback from alumni, who appreciate the well-structured platform for continuous learning, the balanced approach to domain-specific business knowledge and cutting-edge data analytics tools, and the opportunities to build connections with talented peers from diverse sectors.

Programme Details

The programme is designed to provide students with a comprehensive understanding of business analytics, including:

• Essential skills and knowledge of business analytics
• Application domains of business analytics
• Theoretical knowledge and research findings of decision making using big data
• Opportunities to apply theories to investigating and solving business problems
• Systematic training and development of skills and competence in business analytics
• Enhancement of the ability to solve big data problems
• Empowerment to achieve career potential via professional coaching and career services
  • The programme covers a range of topics, including:
    • Business analytics fundamentals
    • Data analytics tools and techniques
    • Business intelligence and decision making
    • Data-driven marketing and customer analytics
    • Operations and supply chain management
    • Financial analytics and risk management
  • The programme also provides opportunities for students to apply their knowledge and skills in real-world settings, through:
    • Case studies and group projects
    • Hands-on assignments and simulations
    • Industry-based research projects and collaborations
    • Professional mentorship and career coaching

Research Areas

The programme covers a range of research areas, including:

• Business analytics and decision making
• Data analytics and machine learning
• Business intelligence and data visualization
• Operations and supply chain management
• Financial analytics and risk management
• Marketing and customer analytics
  • The programme also explores the applications of business analytics in various industries, including:
    • Finance and banking
    • Marketing and retail
    • Healthcare and pharmaceuticals
    • Manufacturing and logistics
    • Government and public sector

Hong Kong Polytechnic University (PolyU)

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Overview:

The Hong Kong Polytechnic University (PolyU) is a public research university located in Hong Kong. It is known for its focus on applied learning and its strong reputation in various fields, particularly engineering, design, and technology.

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Services Offered:

The university offers a wide range of services to its students, including:

Teaching and Learning:

PolyU emphasizes a broad-based curriculum for holistic academic development, incorporating work-integrated education, service-learning, student exchange programs, and leadership programs.

Faculties and Schools:

PolyU has eight faculties and schools, offering a diverse range of academic programs.

Graduate School:

The university provides research postgraduate studies and a graduate school for further academic pursuits.

Admissions:

PolyU offers information on university rankings, student stories, and details about programs, tuition fees, and scholarships.

Research:

PolyU boasts a strong research focus, with various research centers, facilities, and initiatives, including the PolyU Academy for Interdisciplinary Research (PAIR) and Mainland Research Institutes.

Knowledge Transfer:

The university promotes innovation and technology development, technology transfer and commercialization, entrepreneurship, and showcases success stories.

Global:

PolyU fosters an international community, offers global perspectives in academic programs, and engages in international collaborations and partnerships.

Campus Life:

PolyU provides a vibrant campus life with opportunities for athletics and recreation, art and culture, and living on campus with access to counseling, wellness services, clinics, housing, and dining options.

About PolyU:

The university provides information about its motto, vision, mission, key facts, university identity, history, leadership, governance, organizations, and a campus map.

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Student Life and Campus Experience:

PolyU offers a dynamic campus experience with a focus on applied learning and practical skills development. Students can participate in various extracurricular activities, engage in research opportunities, and benefit from the university's international connections. The campus provides a supportive environment with access to counseling, wellness services, and housing options.

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Key Reasons to Study There:

Strong Reputation:

PolyU is recognized for its high-quality education and research, particularly in engineering, design, and technology.

Applied Learning:

The university emphasizes practical skills development and work-integrated education, preparing students for real-world careers.

International Focus:

PolyU fosters a global community and offers opportunities for international collaborations and partnerships.

Vibrant Campus Life:

The university provides a dynamic campus experience with various extracurricular activities, clubs, and events.

Research Opportunities:

PolyU offers extensive research facilities and opportunities for students to engage in cutting-edge research.

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Academic Programs:

PolyU offers a wide range of academic programs across its eight faculties and schools, including:

Business:

Accounting, Finance, Marketing, Management

Construction and Environment:

Civil Engineering, Environmental Engineering, Construction Management

Design:

Industrial Design, Communication Design, Interior Design

Engineering:

Mechanical Engineering, Electrical Engineering, Chemical Engineering

Fashion and Textiles:

Fashion Design, Textile Design, Fashion Marketing

Health:

Nursing, Physiotherapy, Occupational Therapy

Hospitality:

Hotel Management, Tourism Management, Culinary Arts

Humanities:

Languages, Literature, History, Philosophy

Science:

Applied Biology, Chemistry, Physics

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Other: