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Masters

MSc in Marketing Management

Hong Kong Polytechnic University
Hong Kong , China
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Students
Tuition Fee
HKD 360,000
Start Date
2026-09-01
Medium of studying
Not Available
Duration
1.5 years
Details
About Program
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Details
Program Details
Degree
Masters
Major
International Business | Management | Marketing
Area of study
Business and Administration
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
HKD 360,000
Intakes
Program start dateApplication deadline
2026-09-01-
2027-09-01-
About Program

Program Overview

MSc in Marketing Management

The MSc in Marketing Management programme is designed to equip non-marketing graduates with the knowledge and skills necessary to succeed in the field of marketing. The programme covers a range of specialist marketing issues, including online consumer market analysis, managerial issues in marketing, analytical methods for market research, and global marketing strategy.


Programme Aims

The programme aims to enable students to connect theory with practice in the field of marketing, covering a range of specialist marketing issues. The programme also aims to equip students with sound knowledge and skills in marketing and related areas, offering a comprehensive range of marketing electives.


Characteristics

The programme has several key characteristics, including:


  • Equipping students with sound knowledge and skills in marketing and related areas
  • Offering a comprehensive range of marketing electives
  • Covering applied marketing and leading-edge marketing practices and issues
  • Focusing on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China
  • Empowering students to achieve career potential via professional coaching and career services

Programme Structure

The programme is offered in both full-time and part-time modes, with a normal duration of 1.5 years for full-time students and 2.5 years for part-time students. The programme requires 31 credits for graduation.


Admission

The programme is open to applicants with a bachelor's degree or equivalent. The admission criteria include academic performance, work experience, and language proficiency.


Tuition Fees

The tuition fee for the programme is HK$360,000 per programme, which is equivalent to HK$12,000 per credit. A 1-credit AIE subject is non-chargeable.


Scholarships

The MM Taught Postgraduate Scholarship Scheme is available for applicants with outstanding academic and non-academic performance. Successful awardees may receive a full tuition fee waiver, and non-local applicants may be eligible for an additional living allowance of up to HK$50,000.


Testimonials

Graduates of the programme have praised its comprehensive coverage of marketing issues, experienced faculty, and rich programme of activities and career workshops. The programme has equipped them with the skills and knowledge necessary to succeed in the marketing industry, and has provided a valuable and enjoyable learning experience.


Programme Leader

The programme is led by:


  • Programme Director: Prof. Zhang Xubing, BEng, MEng, PhD
  • Deputy Programme Director: Prof. Celine Ho, BSc, DBA

Entrance Year and Programme Code

The entrance year for the programme is September 2026, and the programme code is 23090. The stream codes are MKF (full-time) and MKP (part-time). The mode of study is mixed mode.


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