Program Overview

Program Overview

The MSc in Marketing Management (MKF/MKP) is a postgraduate program designed to equip non-marketing graduates with the theoretical and practical knowledge of marketing. The program covers a range of marketing topics, including online consumer market analysis, marketing management issues, market research analysis methods, and global marketing strategies.

Program Details

Entrance Requirements

• Entrance Year: 2026
• Programme Code: 23094
• Stream Code: MKF (Full-time)
• Mode of Study: Full-time
• Normal Duration: 1 year (Full-time)
• Credits Required for Graduation: 31

Program Leader

The program is led by Professor Tu Yanping, who holds a BS, BA, MBA, and PhD.

Program Objectives and Features

• The program aims to provide students with a comprehensive understanding of marketing theories and practices, enabling them to connect marketing concepts with real-world applications.
• The program covers a range of marketing topics, including online consumer market analysis, marketing management issues, market research analysis methods, and global marketing strategies.
• The program features a systematic approach to teaching marketing and related fields, providing students with core theoretical knowledge and practical skills.
• The program offers a range of elective courses in marketing, covering applied marketing and cutting-edge marketing practices and issues.
• The program focuses on identifying marketing opportunities and solving marketing problems in Hong Kong and mainland China.
• The program provides students with career coaching and services to help them reach their full potential in the workplace.

Tuition Fees

• The tuition fee for the 2025/26 academic year is HK$239,400 (22 credits, with each credit costing HK$11,400).
• The fee does not include the cost of three subjects (9 credits) that can be exempted through credit transfer.
• The fee also does not include the cost of accommodation and transportation during the program, which must be arranged and paid for by the student.
• A subject on academic integrity and business ethics (1 credit) is provided free of charge.

Remarks

The program is a purely Hong Kong-based degree program and is not a joint program with mainland China institutions or recognized by the Chinese Ministry of Education. Therefore, graduates will not be eligible for certification related to joint programs in mainland China.