Program Overview

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Bachelor of Engineering (Honours) in Product Engineering with Marketing

Programme Overview

The Bachelor of Engineering (Honours) in Product Engineering with Marketing programme is designed to provide integrated education and training to students for synergising product design, technology, and business in new product development.

Programme Aims and Learning Outcomes

The programme aims to:

• Provide integrated education and training to students for synergising product design, technology, and business in new product development
• Enable students to develop their knowledge in business development, strategic product planning, product marketing, and management
• Supply graduates who are capable of product design and development and can interact with customers, industrial designers, production personnel, suppliers, and vendors

Programme Characteristics

The programme provides comprehensive education and training in the development of successful new products. It adopts an integrative and problem-based teaching and learning approach, helping students develop their knowledge in product design and development, marketing, as well as their communication, teamwork, management, and self-learning skills.

Recognition and Prospects

Professional Recognition

The programme has been granted full accreditation by the Hong Kong Institution of Engineers (HKIE) as a professional engineering degree programme recognised by other Washington Accord signatories.

Career Prospects

Graduates have the abilities needed to work as product engineers, project engineers, and product design engineers in the development of various kinds of products.

Curriculum

Students must complete all of the following subjects to fulfil the credit requirement for graduation:

• General University Requirement (GUR) (minimum 9 credits)
• Core Subjects (2 subjects of 2 credits each, 15 subjects of 3 credits each, total 49 credits)
• Projects (6 credits)
• Practical Training Modules (6 training credits)
• Work-Integrated Education

Credit Required for Graduation

Normally 64 (plus 6 training credits)

Scheme/Programme Leader(s)

Prof. C.Y. Tang, BSc, MSc, PhD

Entrance Requirements

• An Associate Degree or a Higher Diploma in Engineering, Product Design, or a related discipline
• In addition to academic results, the potential for and interest of applicants in the programme, their language and communication skills, and their learning attitude, will be considered

Additional Documents Required

Transcript / Certificate

Interview Arrangement

• Aims: To evaluate the potential for and interest of applicants in the programme, and to assess their language and communication skills, and their learning attitude
• Date of Interview: Between November 2025 and July 2026
• Duration: About 10-15 minutes
• Medium: English
• Mode: Individual interview (online)

Entry Scholarship

To recognise the outstanding academic performance of students, the department will grant an entry scholarship with a total amount up to HK$30,000 to eligible students admitted to the programme via Non-JUPAS local senior year admission.

Application Deadline

Non-JUPAS Local Senior Year Admissions

Programme Details

• CODE: 45498-SYP
• ENTRY: Sept 2026 Entry
• STUDY MODE: Full-time
• DURATION: 2 years
• CREDIT REQUIRED: Normally 64 (plus 6 training credits)
• PROGRAMME INTAKE: 5 senior year places
• FUND TYPE: Government-Funded