Bachelor of Engineering (Honours) in Product Engineering with Marketing

Programme Overview

The Bachelor of Engineering (Honours) in Product Engineering with Marketing programme is designed to provide integrated education and training to students for synergising product design, technology, and business in new product development.

Programme Aims and Learning Outcomes

The programme aims to:

• Provide integrated education and training to students for synergising product design, technology, and business in new product development
• Enable students to develop their knowledge in business development, strategic product planning, product marketing, and management
• Supply graduates who are capable of product design and development and can interact with customers, industrial designers, production personnel, suppliers, and vendors

Programme Characteristics

The programme provides comprehensive education and training in the development of successful new products. It adopts an integrative and problem-based teaching and learning approach, helping students develop their knowledge in product design and development, marketing, as well as their communication, teamwork, management, and self-learning skills.

Recognition and Prospects

Professional Recognition

The programme has been granted full accreditation by the Hong Kong Institution of Engineers (HKIE) as a professional engineering degree programme recognised by other Washington Accord signatories.

Career Prospects

Graduates have the abilities needed to work as product engineers, project engineers, and product design engineers in the development of various kinds of products.

Curriculum

Students must complete all of the following subjects to fulfil the credit requirement for graduation:

• General University Requirement (GUR) (minimum 9 credits)
• Core Subjects (2 subjects of 2 credits each, 15 subjects of 3 credits each, total 49 credits)
• Projects (6 credits)
• Practical Training Modules (6 training credits)
• Work-Integrated Education

Credit Required for Graduation

Normally 64 (plus 6 training credits)

Scheme/Programme Leader(s)

Prof. C.Y. Tang, BSc, MSc, PhD

Entrance Requirements

• An Associate Degree or a Higher Diploma in Engineering, Product Design, or a related discipline
• In addition to academic results, the potential for and interest of applicants in the programme, their language and communication skills, and their learning attitude, will be considered

Additional Documents Required

Transcript / Certificate

Interview Arrangement

• Aims: To evaluate the potential for and interest of applicants in the programme, and to assess their language and communication skills, and their learning attitude
• Date of Interview: Between November 2025 and July 2026
• Duration: About 10-15 minutes
• Medium: English
• Mode: Individual interview (online)

Entry Scholarship

To recognise the outstanding academic performance of students, the department will grant an entry scholarship with a total amount up to HK$30,000 to eligible students admitted to the programme via Non-JUPAS local senior year admission.

Application Deadline

Non-JUPAS Local Senior Year Admissions

Programme Details

• CODE: 45498-SYP
• ENTRY: Sept 2026 Entry
• STUDY MODE: Full-time
• DURATION: 2 years
• CREDIT REQUIRED: Normally 64 (plus 6 training credits)
• PROGRAMME INTAKE: 5 senior year places
• FUND TYPE: Government-Funded

Hong Kong Polytechnic University (PolyU)

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Overview:

The Hong Kong Polytechnic University (PolyU) is a public research university located in Hong Kong. It is known for its focus on applied learning and its strong reputation in various fields, particularly engineering, design, and technology.

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Services Offered:

The university offers a wide range of services to its students, including:

Teaching and Learning:

PolyU emphasizes a broad-based curriculum for holistic academic development, incorporating work-integrated education, service-learning, student exchange programs, and leadership programs.

Faculties and Schools:

PolyU has eight faculties and schools, offering a diverse range of academic programs.

Graduate School:

The university provides research postgraduate studies and a graduate school for further academic pursuits.

Admissions:

PolyU offers information on university rankings, student stories, and details about programs, tuition fees, and scholarships.

Research:

PolyU boasts a strong research focus, with various research centers, facilities, and initiatives, including the PolyU Academy for Interdisciplinary Research (PAIR) and Mainland Research Institutes.

Knowledge Transfer:

The university promotes innovation and technology development, technology transfer and commercialization, entrepreneurship, and showcases success stories.

Global:

PolyU fosters an international community, offers global perspectives in academic programs, and engages in international collaborations and partnerships.

Campus Life:

PolyU provides a vibrant campus life with opportunities for athletics and recreation, art and culture, and living on campus with access to counseling, wellness services, clinics, housing, and dining options.

About PolyU:

The university provides information about its motto, vision, mission, key facts, university identity, history, leadership, governance, organizations, and a campus map.

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Student Life and Campus Experience:

PolyU offers a dynamic campus experience with a focus on applied learning and practical skills development. Students can participate in various extracurricular activities, engage in research opportunities, and benefit from the university's international connections. The campus provides a supportive environment with access to counseling, wellness services, and housing options.

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Key Reasons to Study There:

Strong Reputation:

PolyU is recognized for its high-quality education and research, particularly in engineering, design, and technology.

Applied Learning:

The university emphasizes practical skills development and work-integrated education, preparing students for real-world careers.

International Focus:

PolyU fosters a global community and offers opportunities for international collaborations and partnerships.

Vibrant Campus Life:

The university provides a dynamic campus experience with various extracurricular activities, clubs, and events.

Research Opportunities:

PolyU offers extensive research facilities and opportunities for students to engage in cutting-edge research.

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Academic Programs:

PolyU offers a wide range of academic programs across its eight faculties and schools, including:

Business:

Accounting, Finance, Marketing, Management

Construction and Environment:

Civil Engineering, Environmental Engineering, Construction Management

Design:

Industrial Design, Communication Design, Interior Design

Engineering:

Mechanical Engineering, Electrical Engineering, Chemical Engineering

Fashion and Textiles:

Fashion Design, Textile Design, Fashion Marketing

Health:

Nursing, Physiotherapy, Occupational Therapy

Hospitality:

Hotel Management, Tourism Management, Culinary Arts

Humanities:

Languages, Literature, History, Philosophy

Science:

Applied Biology, Chemistry, Physics

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Other: