Program Overview

Introduction to the Bachelor of Arts (Honours) Scheme in Fashion and Textiles

The Bachelor of Arts (Honours) Scheme in Fashion and Textiles is a comprehensive program designed to train competent professionals for the fashion business in textiles, apparel, retailing, design, and related organizations. The program aims to cultivate students' professional competencies, entrepreneurship, social media marketing, and business analytics, expanding graduates' skillsets to meet the needs of today's business environment.

Aims and Characteristics

Aims

The general aim of the program is to train professionals who can play an active role in the development of the global fashion and textiles industry in local and overseas markets. The program enhances students' essential competencies, such as leadership, teamwork, healthy lifestyle practices, and lifelong learning, making them trend leaders, innovators, critical thinkers, and creative problem solvers.

Characteristics

Based on their desired careers and academic performance, students can pursue studies in one of the five specialisms under the BA Scheme:

• Design
• Knitwear Design and Technology
• Retail and Marketing
• Intimate Apparel and Activewear
• Technology

Curriculum

All normal year students start the program with two common semesters, providing a foundation in the major activities of the fashion and textiles industries. After these common semesters, students are streamed into one of the five specialisms according to their individual preferences. The curriculum includes compulsory core subjects pertaining to the specialism, as well as a wide range of elective subjects that enrich the students' learning experience.

Subject Clusters

The program offers various subject clusters, including:

Cluster 1: Digital Design

• SFT207DD: Digital Product Creation
• SFT301DD: Interactive Presentation in Fashion
• SFT302DD: 3D CAD in Pattern
• SFT342DD: 3D Design & Virtual Fitting

Cluster 2: AIDA in Fashion

• SFT303AF: AI in Fashion Business
• SFT304AF: AI in Fashion Design
• SFT305AF: AIDA in Fashion Innovation

Cluster 3: Fashion Innovation

• SFT208FI: Creative Use of Textiles
• SFT306FI: Technical Textiles
• SFT307FI: Coloration and Finishing of Fashion & Textiles
• SFT308FI: Fashion Quality Evaluation and Management
• SFT402FI: Fashion Product Development
• SFT403FI: Smart Textiles for Wearable Applications
• SFT405FI: Advanced Performance Evaluation of Functional Apparel

Cluster 4: Fashion Design I

• SFT209FD: Fashion Design
• SFT309FD: Fashion Illustration
• SFT310FD: Advanced Apparel Techniques
• SFT311FD: Apparel Pattern
• SFT312FD: Fashion Draping

Cluster 5: Fashion Design II

• SFT313FD: Advanced Fashion Design
• SFT314FD: 3D Printing for Fashion Design
• SFT406FD: Textile Design
• SFT407FD: Advanced Fashion Draping
• SFT408FD: Portfolio Development

Cluster 6: Knitwear Design

• SFT315KD: Knitwear Design
• SFT316KD: Knitted Structure Design
• SFT317KD: Knitwear Technology
• SFT318KD: Yarn Design Project
• SFT409KD: Advanced Knitwear Design

Cluster 7: Fashion Sustainability

• SFT319FS: Sustainable Fashion Design
• SFT320FS: Sustainability in Fashion Life Cycle
• SFT321FS: Environmental, Social, and Governance in Fashion Business

Cluster 8: Contour and Activewear Design

• SFT322CD: Materials & Accessories for Intimate Apparel and Activewear
• SFT323CD: Contour Design
• SFT324CD: Sew-free Product Design and Development
• SFT325CD: Bra Construction
• SFT343CD: Technical Design & Fitting
• SFT410CD: Activewear & Swimwear Design

Cluster 9: Fashion Business I

• SFT210FB: Accounting and Finance in Fashion Business
• SFT211FB: Talent Management
• SFT212FB: Fashion Operations and Supply Chain Management
• SFT326FB: Fashion Consumer Behaviour
• SFT327FB: Fashion Retail Management

Cluster 10: Fashion Business II

• SFT328FB: Fashion Buying
• SFT329FB: Visual Merchandising
• SFT330FB: Fashion Digital Marketing
• SFT412FB: Fashion Market Intelligence
• SFT413FB: Fashion Brand Management
• SFT414FB: Strategic Fashion Management

Cluster 11: Capstone Projects

• SFT333CP: Professional Language Skills and Project Preparation (by Thesis)
• SFT334CP: Professional Languages Skills and Project Preparation (by Collection)
• SFT415CP: Capstone Project by Thesis
• SFT416CP: Capstone Project by Collection
• SFT417CP: Capstone Group Project by Thesis

Cluster 12: Electives

• SFT335E: Fashion Accessories and Ornamentations
• SFT336E: Fashion Shoe Design
• SFT337E: Denim Fashion
• SFT338E: Professional Attachment
• SFT339E: Omni-channel Marketing and Retailing
• SFT340E: Luxury Fashion Marketing and Management
• SFT341E: Fashion Merchandising & Production
• SFT418E: Fashion Entrepreneurship Management
• SFT419E: Creative High Fashion Project

Secondary Major Details

The options of a Secondary Major in AI and Data Analytics (AIDA) or in Innovation and Entrepreneurship (IE) are available to students enrolled in the BA (Hons) Scheme in Fashion. Selection criteria include a Cumulative GPA of 2.70 or above, and each Secondary Major may stipulate additional selection criteria for admission.

Entrance Requirements

To be admitted to the program, students must satisfy the University's General Entrance Requirements. Subjects given the highest weighting for admission score calculation include Economics and Visual Arts.

Career Prospects

Graduates of the BA (Hons) in Fashion have career opportunities in the fashion and textiles industries and related fields, including:

• Fashion Design: womenswear/menswear designers, technical designers, digital designers, illustrators, stylists, editors, and trend forecasters
• Contour Fashion and Activewear: designers or technical designers in the development of various kinds of products
• Knitwear Design: fashion knitwear designers, digital knitting technologists, product developers, illustrators, stylists, editors, and trend forecasters
• Fashion Business: digital retailing and marketing, sustainability and compliance, brand development, international trade in fashion and textiles, visual merchandising, and luxury fashion management
• Fashion Innovation and Technology: fashion/textile product designers and developers, R&D managers, fashion merchandisers, fashion house or production managers, fashion/textile techno consultants, quality control/functional evaluation experts, customer service professionals, and fashion/textile product researchers and innovators

Professional Recognition

Graduates with 2 years of relevant post-qualification experience can apply for an Associateship of the Textile Institute (ATI), UK. Graduates can also apply for Graduate Membership of the Hong Kong Institution of Textile and Apparel (GHKITA).