Program Overview

BA (Hons) in Design (Advertising Design) Senior Year

The BA (Hons) in Design (Advertising Design) Senior Year programme is designed to equip students with the knowledge and creative skills necessary for entry-level positions in the advertising industry. The programme aims to develop students' methodologies, philosophies, and visions essential for a successful career in the broader creative world.

Programme Details

• Programme Code: 73416SYV
• Mode of Study: Full-time
• Normal Duration: 2 years
• Programme Intake: 18 senior year places
• Fund Type: Government-Funded
• Credits Required for Graduation: 61

Programme Leader

• Stefan Sonntag

Remarks

• The normal credit requirement for graduation from this programme is 61. Students who do not meet the equivalent standard of the Undergraduate Degree Language Communication Requirements (LCR) based on their previous studies in AD/HD programmes and their academic performance will be required to take an additional 3 to 9 credits of English and/or Chinese language subject(s) on top of the normal credit requirements.
• Preference will be given to students with good language skills.

Aims and Characteristics

The aim of this programme is for students to master the knowledge and creative skills that are necessary for entry-level positions in the advertising industry, and more importantly, to develop their own methodologies, philosophies, and visions that are essential for a successful career in the broader creative world.

In other words, our graduates will be able to create and produce effective advertising based on marketing research, consumer behaviour study, strategic planning, creative concepts, art direction, copywriting, design techniques, communication skills, and social responsibility. They will also be able to grow themselves continuously for the ever-evolving advertising industry and help shape the future of the broader interdisciplinary creative field.

Is Advertising Design for you?

You may be suited for this programme if you:

• Possess a passion for persuasion centred on the relationship between image and word
• Have the desire to succeed in a highly competitive industry and the ability to work under pressure
• Are flexible and sociable with a strategic and enquiring mind
• Have a good command of English and Chinese languages

Related Programmes

Other programmes offered by the university include:

• BA (Hons) in Design (Information Design) Senior Year
• BA (Hons) in Design (Media Design) Senior Year
• BA (Hons) in Design (Environmental Design) Senior Year
• BA (Hons) in Design (Interior Design) Senior Year
• BA (Hons) in Design (Interaction Design) - Senior Year
• BA (Hons) in Design (Product Design) Senior Year
• BA (Hons) in Design (Service Design) Senior Year
• BA (Hons) in Design (Social Design) Senior Year