Program Overview

Introduction to the Bachelor of Business Administration (Honours) Scheme in Accounting and Finance

The Bachelor of Business Administration (Honours) Scheme in Accounting and Finance is a comprehensive program designed to provide students with a well-rounded business education and an opportunity to specialize in accounting and finance. The scheme comprises three awards: BBA (Hons) in Accountancy, BBA (Hons) in Accounting and Finance, and BBA (Hons) in Digital Finance and Investment.

Program Details

• Code: JS3060
• Entry: September 2026
• Study Mode: Full-time
• Duration: 4 years
• Credit Required: At least 120 academic credits plus 3 training credits
• Programme Intake: Government-Funded

Awards and Specializations

Students will gain one of the following awards upon successful completion of the program:

• BBA (Hons) in Accountancy
• BBA (Hons) in Accounting and Finance
• BBA (Hons) in Digital Finance and Investment Students are subject to further assessment criteria in the selection of the award, such as GPA, at the end of Year One.

Professional Development and Experiential Learning

The program prioritizes holistic development, integrating Work-Integrated Education (WIE) into the undergraduate curriculum. This ensures that 100% of AF undergraduate students complete at least one internship before graduation. Dedicated academic advisors provide professional support and resources to help students get a head start in their career development.

Career Development Seminars

The Executive and Alumni Insights series brings together students with experienced business leaders, professionals, and successful alumni from diverse industries. Through their stories, experiences, and perspectives, students gain a deeper understanding of the business world, develop critical thinking skills, and enhance their career aspirations.

Professional Mentoring Programmes

Mentorship programs connect students with experienced professionals and senior executives from diverse industries, providing guidance, networking, and career exploration opportunities.

Programme Aims and Characteristics

Programme Aims

The BBA (Hons) Scheme in Accounting and Finance aims to give students the flexibility to decide on a final award in their first year of study. Each award has specific objectives:

• BBA (Hons) in Accountancy: Provides students with a well-rounded business education and an opportunity to specialize in accounting.
• BBA (Hons) in Accounting and Finance: Prepares students to become competent accountants with a sound knowledge of finance.
• BBA (Hons) in Digital Finance and Investment: Aims to provide students with a well-rounded business education and an opportunity to specialize in digital finance and investment management.

Programme Characteristics

• Highly qualified academic staff share their business experience and research findings with students.
• The program integrates the latest technological knowledge related to business into the curriculum.
• Exchange opportunities are available, subject to availability, for students to spend one semester studying at another university overseas or in mainland China.

Recognition and Prospects

Professional Recognition

• BBA (Hons) in Accountancy: Accredited by the Hong Kong Institute of Certified Public Accountants (HKICPA).
• BBA (Hons) in Accounting and Finance: Accredited by the HKICPA.
• BBA (Hons) in Digital Finance and Investment: Recognition to be confirmed.

Career Prospects

• BBA (Hons) in Accountancy: Equips graduates for careers in any public or private business sector.
• BBA (Hons) in Accounting and Finance: Offers a wide range of job opportunities in accounting and finance.
• BBA (Hons) in Digital Finance and Investment: Prepares graduates with the latest practical investment management knowledge and hands-on experience of cutting-edge digital finance technologies.

Curriculum

All programs under the scheme have a structured curriculum that includes:

• General university requirements (GUR)
• Compulsory core subjects for all programs under the scheme
• Discipline-specific/Major subjects
• Free electives

Secondary Major Details

The option of a Secondary Major in AI and Data Analytics (AIDA) is available to students admitted to the three programs under the BBA (Hons) Scheme in Accounting and Finance. The curriculum structure for programs with a Secondary Major in AIDA includes specific credit requirements for the Major, Secondary Major Requirements (SMR), General University Requirements (GUR), and minimum credit requirements for graduation.

Entrance Requirements

Please refer to the specific entrance requirements for international applicants and other qualifications as outlined in the program details.

Scheme/Programme Leaders

• BBA (Hons) Scheme in Accounting and Finance: Prof. Sunny Sun, PhD, BEcon
• BBA (Hons) in Accountancy: Dr. Percy Wong, DBA, MBA, B SocSci, FCCA, CPA, CTA
• BBA (Hons) in Accounting and Finance: Dr. William Wong, PhD, MPhil, BBA (Hons), CPA (Aus.)
• BBA (Hons) in Digital Finance and Investment: Prof. Te-Feng Chen

Student Testimonials

Various students have shared their positive experiences and growth during their time in the School of Accounting and Finance, highlighting the program's impact on their academic, personal, and professional development.