Master of Arts in Bilingual Corporate Communication

The Master of Arts in Bilingual Corporate Communication (MABCC) is a postgraduate program that aims to equip students with the essential attributes for a successful career in corporate communication. The program draws upon the strengths of the Department of Language Science and Technology in language-mediated communication, sign-mediated communication, bilingual and cross-cultural communication, as well as China studies.

Programme Aims

The MABCC program aims to cultivate and equip students with attributes that are essential for a successful career in corporate communication. These attributes include sophistication in the use and interpretation of language and signs, and good communicative sense about norm-variation in cross-culture exchanges, especially in the context of Greater China.

Characteristics

Graduates of this program are expected to have:

• Professional Competence: a good understanding of the internal workings of language-mediated communication and sign-mediated communication, a good sense of the within-culture and between-culture communicative norms and practices of the region, and a good knowledge of corporate expressiveness and corporate communication functions.
• Strategic Thinking: a good grip of the intricacies related to language-mediated communication and sign-mediated communication conducted in a bilingual, cross-cultural environment, particularly in the corporate context of the region.
• Lifelong Learning Capability: the ability to develop high-quality oral and written corporate messages in both Chinese and English, and the ability to conduct independent research using appropriate methods on a selected topic in corporate communication.

Programme Details

• Programme Code: 72017
• Stream Code: BCF (Full-time), BCP (Part-time)
• Mode of Study: Mixed Mode
• Normal Duration: 1 or 1.5 years (Full-time), 3 years (Part-time)
• Fund Type: Self-Financed
• Credits Required for Graduation: 31
• Tuition Fees: HK$6,900 per credit

Admission

• Local Application Deadline: 15 Jan 2026
• Non-Local Application Deadline: 15 Jan 2026
• Entrance Year: Sept 2026

Programme Structure

The program is offered on both full-time and part-time bases to give students maximum flexibility to engage in full-time or part-time study loads. Under normal circumstances, full-time and part-time students are able to complete the program within 1 or 1.5 years and 3 years respectively. Students who wish to extend their studies beyond normal duration can submit such request to the Department for consideration.

Programme Leader

• Prof. Liu Ming

Remarks

• This program is offered within the Master of Arts Scheme in Chinese, Linguistics and Translation.
• Applicants are required to choose either full-time or part-time study on application for admission to the program. Students who study full-time are required to take a minimum of 9 credits per semester.

Hong Kong Polytechnic University (PolyU)

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Overview:

The Hong Kong Polytechnic University (PolyU) is a public research university located in Hong Kong. It is known for its focus on applied learning and its strong reputation in various fields, particularly engineering, design, and technology.

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Services Offered:

The university offers a wide range of services to its students, including:

Teaching and Learning:

PolyU emphasizes a broad-based curriculum for holistic academic development, incorporating work-integrated education, service-learning, student exchange programs, and leadership programs.

Faculties and Schools:

PolyU has eight faculties and schools, offering a diverse range of academic programs.

Graduate School:

The university provides research postgraduate studies and a graduate school for further academic pursuits.

Admissions:

PolyU offers information on university rankings, student stories, and details about programs, tuition fees, and scholarships.

Research:

PolyU boasts a strong research focus, with various research centers, facilities, and initiatives, including the PolyU Academy for Interdisciplinary Research (PAIR) and Mainland Research Institutes.

Knowledge Transfer:

The university promotes innovation and technology development, technology transfer and commercialization, entrepreneurship, and showcases success stories.

Global:

PolyU fosters an international community, offers global perspectives in academic programs, and engages in international collaborations and partnerships.

Campus Life:

PolyU provides a vibrant campus life with opportunities for athletics and recreation, art and culture, and living on campus with access to counseling, wellness services, clinics, housing, and dining options.

About PolyU:

The university provides information about its motto, vision, mission, key facts, university identity, history, leadership, governance, organizations, and a campus map.

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Student Life and Campus Experience:

PolyU offers a dynamic campus experience with a focus on applied learning and practical skills development. Students can participate in various extracurricular activities, engage in research opportunities, and benefit from the university's international connections. The campus provides a supportive environment with access to counseling, wellness services, and housing options.

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Key Reasons to Study There:

Strong Reputation:

PolyU is recognized for its high-quality education and research, particularly in engineering, design, and technology.

Applied Learning:

The university emphasizes practical skills development and work-integrated education, preparing students for real-world careers.

International Focus:

PolyU fosters a global community and offers opportunities for international collaborations and partnerships.

Vibrant Campus Life:

The university provides a dynamic campus experience with various extracurricular activities, clubs, and events.

Research Opportunities:

PolyU offers extensive research facilities and opportunities for students to engage in cutting-edge research.

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Academic Programs:

PolyU offers a wide range of academic programs across its eight faculties and schools, including:

Business:

Accounting, Finance, Marketing, Management

Construction and Environment:

Civil Engineering, Environmental Engineering, Construction Management

Design:

Industrial Design, Communication Design, Interior Design

Engineering:

Mechanical Engineering, Electrical Engineering, Chemical Engineering

Fashion and Textiles:

Fashion Design, Textile Design, Fashion Marketing

Health:

Nursing, Physiotherapy, Occupational Therapy

Hospitality:

Hotel Management, Tourism Management, Culinary Arts

Humanities:

Languages, Literature, History, Philosophy

Science:

Applied Biology, Chemistry, Physics

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Other: