Program Overview

Master of Arts in Bilingual Corporate Communication

The Master of Arts in Bilingual Corporate Communication (MABCC) is a postgraduate program designed to equip students with the knowledge and skills necessary for effective communication in a corporate setting.

Introduction

The MABCC program is part of the MA Scheme in Chinese Linguistics and Translation, which also includes other specializations such as Chinese Linguistics, Chinese Language and Literature, Teaching Chinese as a Foreign Language, and Translating and Interpreting.

Overview

The program requires students to complete 11 subjects, totaling 31 credits. The curriculum consists of compulsory and elective subjects, with a focus on bilingual corporate communication.

Admission

Students are required to have a strong academic background and meet the admission criteria set by the university.

Curriculum

The curriculum includes the following compulsory subjects:

• Corporate Communication: Past and Present (3 credits)
• Communication in Multicultural & Multilingual Contexts (3 credits)
• Symbolism & Corporate Communication (3 credits)
• Generative AI for Innovative Communications (3 credits)
• Professional Ethics and Academic Integrity (1 credit)

Elective Subjects

Students are required to take at least two elective subjects from the BCC Block, which includes:

• Bilingualism: First Principles (3 credits)
• Strategic Corporate Communication (3 credits)
• Advanced Bilingual Workshop for Verbal and Non-verbal Corporate Communication (3 credits)
• Advanced Bilingual Workshop for Written Corporate Communication (3 credits)
• Professional seminar: Practices & Challenges (3 credits)
• Glocalization and Media Communication (3 credits)
• Crisis Communication and Management (3 credits)
• Digital Media Communication (3 credits)
• MABCC Internship (3 credits)
• MABCC Supervised Project (9 credits)

Non-BCC Block elective subjects include:

• Special Education Needs in Speaking, Listening, Reading and Writing (3 credits)
• Special Education Needs associated with Cognitive, Physical and Sensory Disorders (3 credits)
• Language in Society (3 credits)
• Contrastive Analysis (3 credits)
• Chinese Lexical Semantics and Corpus Linguistics (3 credits)
• Teaching the Uses of Media for Teaching Chinese to Foreigners (3 credits)
• Computer Programming in Language and Communication (3 credits)
• Computational Linguistics and NLP Technologies (3 credits)
• Bilingual Communication and Language Technology in Chinese Context (3 credits)
• AI-Driven Cross-Cultural Linguistic Exploration: Preserving, Translating, and Interpreting Chinese and Bilingual Heritage (3 credits)
• Introduction to Chinese Culture and Classics (3 credits)
• Translation: Text and Context (3 credits)
• Interpreting: Principles (3 credits)
• Translation: Discourse and the Translator (3 credits)
• Interpreting: Consecutive (3 credits)
• Translation Studies (3 credits)
• Advanced Translation (3 credits)
• Advanced Legal Translation (3 credits)
• Advanced Translation for Media (3 credits)
• Advanced Translation for Business and Commerce (3 credits)
• Multimedia Applications for Language Professionals and Translators (3 credits)
• Intercultural Communication (3 credits)
• Advanced Liaison Interpreting (3 credits)
• Statistical Methods in Language Research (3 credits)

Research Areas

The program covers various research areas, including bilingual corporate communication, Chinese linguistics, translation, and interpreting.

Program Structure

The program is designed to provide students with a comprehensive understanding of bilingual corporate communication, as well as the skills and knowledge necessary for a successful career in the field. The program structure includes a combination of compulsory and elective subjects, as well as a supervised project or internship.