Program Overview

Master of Marketing MMktg

The Master of Marketing is a 15-month coursework masters program that develops the advanced skills and knowledge required to pursue a global career in marketing and related fields.

Programme Overview

This program is designed for individuals with an undergraduate degree in a non-business discipline or a business degree in an unrelated field. It provides advanced skills and knowledge in business and marketing, as well as a strong platform of professional skills. Graduates will have an appreciation of current international trends in marketing, enhancing their competitiveness.

Programme Structure

The Master of Marketing is a 15-month, 180-point program studied over five quarters. The program includes core business and specialist courses focusing on marketing management, understanding consumers, branding, and digital marketing strategy. An industry-focused project and a professional development module are also key components of the degree.

Entry Requirements

• Minimum Requirements:
  • An undergraduate degree with a GPA of 5.0.
  • For international students, an IELTS Academic score of 6.5 with no bands less than 6.0.
• Further Requirements:
  • Completion of a BCom or a non-business degree in a relevant discipline.
  • A GPA of 5.0 in 60 points or higher in Stage II for some courses.
  • Advice on substitute courses will be provided on a case-by-case basis for those who have completed advanced courses considered substantially similar to courses in this program.

Fees and Scholarships

• 2026 Fees:
  • Domestic students: NZ$33,448.01 for the full 180-point program.
  • International students: NZ$76,722.98 for the full 180-point program.
• Student Services Fee: An additional $9.44 per point, estimated at $1,416.00 for full-time study.
• Scholarships and Awards: Available for eligible students.

Key Dates

• Application Closing Dates:
  • Quarter Two 2026: 1 March 2026.
  • Quarter Four 2026: 1 July 2026.
• Start Dates:
  • Quarter Two 2026: 13 April 2026.
  • Quarter Four 2026: 28 September 2026.

Skills Development

The program is designed to develop capabilities that enhance career prospects and positively impact society. These include:

• Critical thinking and analytical skills.
• Strong communication, teamwork, and leadership skills.
• Cross-cultural understanding.
• Discipline-specific knowledge in marketing.
• Solution-seeking and problem-solving skills.
• Ethics and professionalism.

Career Opportunities

Graduates will be equipped with the skills and knowledge required to launch a career in the marketing and communications industry. Potential job roles include:

• Brand manager.
• Communications adviser.
• Corporate consultant.
• Marketing coordinator or advisor.
• Market analyst.
• Public relations officer.

The University's Career Development and Employability Services and the Business School ASB Careers Centre provide support for career planning and development.