Program Overview
Business Analytics Program
The Business Analytics program is designed to equip students with the knowledge and skills necessary to interpret and analyze data, extract meaningful insights, and communicate the story behind the numbers.
Overview
Across industries, organizations are generating vast amounts of data, driving a growing demand for professionals who can apply their knowledge of data analysis concepts, theories, and tools to produce actionable insights. Business analytics professionals help organizations implement improvements and solutions, monitor and improve financial performance, identify future needs, support strategic decision-making, and communicate complex findings clearly to non-technical stakeholders.
Current Trends in Business Analytics
Current trends in the field include:
- Analysts working with predictive models and generative AI tools
- Growing demand for data roles in clinical and operational healthcare settings
- Companies needing analysts to track and report environmental and social impact
- Data-driven roles in consumer behavior, personalization, and supply chain optimization
- Cross-industry consulting to deliver data-driven strategies, process improvements, and client insights
Future Outlook
The U.S. Bureau of Labor Statistics projects the field to grow by 11% from 2023 to 2033, much faster than the average for all occupations. Data analytics professionals with business knowledge will become more highly valued and sought-after in the future.
Skills and Attributes
The Business Analytics major helps students gain:
- An in-depth understanding of business analytics concepts and theories
- High-level technical and software knowledge
- Analytical skills
- Ability to think strategically
- Problem-solving skills
- Presentation skills
- Collaboration and communication skills
- Relationship-building skills
- Good attention to detail
- Ability to work under pressure and meet deadlines
- A commitment to ongoing learning
Career Options
Potential careers for Business Analytics graduates include:
- Business analytics consultant
- Business consultant
- Business data and insights consultant/analyst
- Business intelligence consultant
- Cyber security specialist
- Data and AI analyst
- Data quality analyst
- Digital Fintech business analyst
- eCommerce analyst
- Financial analyst
- Forensic computer analyst
- Knowledge management specialist
- Marketing automation specialist
- Project manager
- Statistician
- Supply chain analyst
- Systems analyst
- Website Builder
Graduate Profiles and Employment
With a major in Business Analytics, graduates can work in almost every sector, including finance, consulting, manufacturing, health, education, marketing, and sales, as well as local and central government.
University of Auckland Clubs and Societies
Clubs and societies available to Business Analytics students include:
- Beta Alpha Psi Auckland Chapter (BAP), an international honors organization for accounting, finance, and information systems students and professionals
- UoA Biztech Society, a student club dedicated to bridging the gap between business and technology
Professional Associations
Professional associations for Business Analytics students and graduates include:
- NZTech, aiming to connect, promote, and advance the New Zealand technology ecosystem
- IEEE, a technical professional organization dedicated to the advance of technology
- IT Professionals New Zealand, the largest and most trusted tech body in New Zealand
Useful Resources
Useful resources for Business Analytics students and graduates include:
- Tahat Career Navigator, providing salary information and advice on negotiating salaries
- Prospects, a UK-based organization providing graduate career information
- Inside Careers, specializing in finance careers in the UK