Program Overview

Programme Information

The University of Auckland offers a Master of Marketing (MMktg) programme designed to provide students with the advanced skills and knowledge required to pursue a global career in marketing.

Programme Overview

The Master of Marketing is a 15-month, 180-point programme studied over five quarters. The programme is designed for those who dont have a previous degree in business or marketing. Students will develop advanced skills in marketing and branding and build a strong foundation of core business knowledge and professional skills to help them succeed in the workforce.

Duration

• Full-time: 15 months

Next Start Date

• 2026 Quarter Two 13 April
• 2026 Quarter Four 28 September

Points

• 180 points over 15 months

Fees

Fee Structure

• Domestic students: NZ$33,448.01*
• International students: NZ$76,722.98*

Additional Fees

• Student Services Fee: $9.44 per point, estimated at $1,699.20 for full-time study (180 points)
• Course books, travel, and health insurance, and living costs are not included in the fees

Entry Requirements

• Completed a bachelor's degree from a recognised university with the equivalent of at least a New Zealand B average in the most advanced courses
• English requirements:
  • Academic IELTS 6.5, with no band less than 6.0
  • TOEFL (paper-based) 575 (TWE 4.5)
  • TOEFL (internet-based) 90 (written 21)
  • Foundation Certificate in English for Academic Purposes (FCertEAP) B-
  • English Pathway for Postgraduate Studies (EPPS) B-
  • PTE Academic 58, with no PTE communicative skills score below 50

Entry Scores

Indicative Equivalent Entry Scores by Country

• Australia: Credit average
• Brazil: 7.0/10
• Canada: 3.3/4.3
• Chile: 5.0/7
• China (211/985): 75%
• China (non-211/985): 80-85%
• Colombia: 3.5/5
• Denmark: 8.0/13
• France: 12.0/20.0
• Germany: 2.8/5
• Hong Kong: 3.0/4
• India: First Class
• Indonesia: 3.0/4
• Iran: 14/20
• Israel: 65/100
• Italy: 80/110
• Japan: 70/100
• Korea: 3.0/4.5
• Kuwait: 3.0/4
• Malaysia: 3.0/4
• Netherlands: 7.0/10
• New Zealand: B average
• Philippines: 85/100
• Saudi Arabia: 3.5/5
• Singapore: 3.5/5
• South Africa: 65-70/100
• Sri Lanka: 60-65/100
• Taiwan: 75/100
• Thailand: 3.0/4
• UK (Honours): 2.1
• USA: 3.0/4
• Vietnam: 7.0/10

Scholarships

• Business Masters scholarships are open to admitted students for our Master of Applied Finance, Master of Business Analytics, Master of International Business, Master of Management, Master of Marketing, and Master of Professional Accounting programmes
• Recipients are selected based on academic merit and a written statement covering career goals and motivation
• University of Auckland Business Masters Scholarships (International):
  • Tenure: Duration of programme
  • Amount: Up to $24,000 each
  • Open to nationality: All nationalities
  • Closing dates: International Students - 20 January 2025 (April intake) and 29 May 2025 (September intake)

Programme Structure

• The MMktg is a 15-month, 180-point programme studied over five quarters
• Students will study core business and specialist marketing courses focusing on marketing management, understanding consumers, branding, and digital marketing strategy
• Students will also complete an industry-focused project to help them put those skills into practice
• A professional development module will help students learn the professional skills they need to succeed in the business environment

Courses

Core Options

• BUSMGT 711: Managing People and Organisations
• BUSMGT 713: Financial Reporting and Control
• BUSMGT 709: Economics and Business Analytics
• BUSMGT 719: Business Technology
• BUSMGT 726: Operations and Supply Chain Management

Specialisation

• BUSMGT 751: Marketing Management
• BUSMGT 756: Branding Strategy
• BUSMGT 707: Professional Development
• BUSMGT 752: Understanding Consumers
• BUSMGT 755: Strategic Digital Marketing
• BUSMGT 757: Marketing Strategy Capstone

Career Prospects

• The Master of Marketing is designed to give students the practical skills and advanced knowledge to launch their career in the marketing and communications industry
• Graduates go on to find employment in a range of roles, including:
  • Brand manager
  • Communications adviser
  • Corporate consultant
  • Marketing coordinator or advisor
  • Market analyst
  • Public relations officer