Program Overview

Program Overview

The University of Auckland offers a Certificate of Proficiency in Product Management, a 15-point credit-bearing course that develops skills aligned with the responsibilities of product managers. This course is part of the Master of Business Management (MBM) and can also be taken as a standalone study option.

Course Details

• Duration: 11 weeks
• Next Start Dates: 12 January 2026 (2026 Quarter One)
• Enrolment: Closes one week before the course starts
• Domestic Fees: $1,453 (estimate), inclusive of 15% GST, but excluding the Student Services Fee, course books, travel and health insurance, or living costs

Admission Criteria

• Recommended Background: No specific experience or qualifications required
• University Entrance: Required for admission (or equivalent for international students)
• Age and Residency: Available only to NZ and Australian citizens and permanent residents over 20 years old

Course Structure

The course explores how product managers execute strategy, manage product portfolios, harness customer insights, prioritize development, and foster cross-functional collaboration. Students will create and effectively communicate key product management artifacts while developing and justifying evidence-based product strategies.

Course Modules & Assignments

• Week 1: Introduction to Product Management (PM)
• Week 2: Defining and Validating Product Strategy
• Week 3: Customer-Centric Product Strategy
• Assignment: Demo: Product Strategy Memo
• Week 4: Understanding Customers and Leveraging Insights
• Week 5: Product Discovery
• Week 6: Prioritisation, Roadmapping, and Value Delivery (Part 1)
• Week 7: Prioritisation, Roadmapping, and Value Delivery (Part 2)
• Assignment: Customer Insight and Product Plan (Assessed)
• Week 8: Go-to-Market Strategies and Product Leadership (Part 1)
• Week 9: Go-to-Market Strategies and Product Leadership (Part 2) (Workshop)
• Week 10: Synthesis, Reflection, and Final Portfolio
• Final Assignment: Product Management Portfolio

Outcomes

Upon successful completion of the course, students will:

• Be awarded 15 credit points from the University of Auckland
• Have the option to take their credit into the MBM in Product Management (subject to entry criteria and time limits)

Related Programs

• Master of Business Management (MBM) in Product Management: A 1.5-year accelerated part-time study program with start dates on 13 April 2026 and 28 September 2026.