Program Overview

Program Overview

The University of Auckland offers a Certificate of Proficiency in Digital Marketing Strategies, a 10-week course designed to prepare students for the practical requirements of digital marketing roles.

Course Details

Duration

The course duration is 10 weeks.

Next Start Dates

The next start date for this course is 13 April 2026 (2026 Quarter Two). Enrolment closes one week before the course starts.

Domestic Fees

The estimated domestic fee for this course is $1,453, which includes 15% GST but excludes the Student Services Fee, course books, travel and health insurance, and living costs.

Admission Criteria

Recommended Background

No specific experience or qualifications are required. However, students must meet the University Entrance requirements (or equivalent) for admission.

Eligibility

This course is only available to NZ citizens and permanent residents over 20 years old.

Course Structure

The course comprises weekly modules and assessments, including:

• Individual online quizzes (15% each)
• An individual case study test (25%)
• A group project (30%)

Course Modules & Assignments

• Week 1: Onboarding & Introduction
• Week 2: AI Tools and Prompt Engineering
• Week 3: Content Marketing
• Week 4: Buyer Persona
• Week 5: SEO / GEO Keyword Research
• Assessment 1: Professional Certification (5%) and Case Study Evaluation (15%)
• Week 6: Interactive Oral Assessment (IOA) Practice / Assessment session
• Assessment 2: IOA Interactive Oral Assessment (30%)
• Week 7: Social Media Marketing
• Assessment 3: Class Contribution (15%)
• Week 8: Analytics Tools (GA4, SEMrush Budgets, VR Spatial Video)
• Week 9: Analytics
• Week 10: Group project presentations / submission
• Assessment 4: Group Assignment (40%)

Benefits and Outcomes

Upon successful completion of the course, students will:

• Be awarded 15 credit points from the University of Auckland
• Have the option to take their credit into the Master of Business Management (MBM) in Digital Marketing (entry criteria and time limits apply)

Postgraduate Options

The Master of Business Management (MBM) in Digital Marketing is available as a postgraduate option, with a duration of 1.5 years (accelerated part-time study). Start dates for this program are 13 April 2026 and 28 September 2026.

Frequently Asked Questions

Application FAQs

• What are the entry requirements? This course is designed for working professionals. To be admitted, students must meet the requirements to study at a New Zealand University (e.g., through University Entrance or an alternative entrance pathway).
• What is the date for the next intake? The next start date for this course is specified above.
• Is the course fee a one-off lump sum? Yes, the course fee is a one-off sum.

Studying FAQs

• Can I study the course in my own time? Is it suitable for those working full-time? Yes, the course is designed for working professionals and can be studied at a time that suits the student (within the allocated course dates).

Assessment FAQs

• How will I be assessed? Learners will be assessed through a combination of activities that address the learning objectives from each of the modules in the course.

Benefits FAQs

• What is a Certificate of Proficiency (CoP)? A Certificate of Proficiency (CoP) is a course-only study option that allows students to take a course at the University of Auckland without studying a full program.
• Does the course enable me to take further study at the University? If students decide to progress their studies further towards a full qualification, they can apply to reassign the points from their CoP to the Master of Business Management (entry criteria and time limits apply).