Program Overview

Master of Business Management in Digital Marketing

The Master of Business Management in Digital Marketing is a postgraduate degree designed for marketing professionals, business strategists, and career changers looking to advance in digital marketing leadership or transition into data-driven marketing roles.

Programme Overview

This programme is tailored for aspiring marketers and professionals looking to elevate their careers in the digital space. It covers essential areas including generative AI integration, emerging AI, platform expertise, ethical considerations, and digital innovation.

Key Benefits

• Hands-on and future-focused curriculum
• Real-world consultancy and portfolio development
• Accessible and flexible online learning

Programme Structure

The MBM comprises three parts:

1. Part I: 60 points of core courses
2. Part II: 60 points of courses in a chosen specialisation
3. Part III: two 15-point courses and a 30-point capstone project

Digital Marketing Specialisation

Part I

• BUSMAN 701 Managing People and Organisations
• BUSMAN 702 Contemporary Marketing
• BUSMAN 703 Financial Decision-making
• BUSMAN 704 Supply Chain Management

Part II

• BUSMAN 720 Digital Marketing Strategies
• BUSMAN 707 Business Analytics
• BUSMAN 722 Digital Branding and Advertising
• BUSMAN 723 Advanced Marketing Strategy

Part III

• BUSMAN 780 Personal and Team Leadership
• BUSMAN 710 Consultancy Practice
• BUSMAN 751 Consultancy Project

Entry Requirements

A relevant Bachelors degree with a minimum GPA of 4.0 in at least 90 points of advanced courses.

Duration

3 years part-time or 1.5 years accelerated part-time option available

Next Start Dates

2026 Quarter 2: 13 April 2026

Full Programme Fees

180 pts: $17,431 (indicative and estimates only, inclusive of 15% GST, but does not include the Student Services Fee, course books, travel and health insurance, or living costs)

Pathway Options

If you dont meet the entry requirements, pathways are available:

• Complete 60 points in the Postgraduate Certificate in Business Management with a minimum GPA of 4.0 if you have a Bachelors degree.
• Enquire about the Postgraduate Diploma in Business and its Business Management specialisation if you do not have a Bachelors degree.