Program Overview

BA (Hons) Marketing

The BA (Hons) Marketing course at the University of Hull is a comprehensive program that covers the latest marketing concepts, trends, and practices. The course is accredited by the Chartered Institute of Marketing (CIM) and the AACSB, providing students with exemptions from some exams and a head start on their competition.

Course Overview

The course is designed to provide students with a solid foundation in marketing, including digital marketing, social media marketing, market dynamics, marketing communications, and branding. Students will learn how to balance their own goals against the needs of the environment and society, and will participate in live projects with real businesses to enhance their skills and develop their experience.

Module Options

The course includes a range of modules, including:

• Accounting and Finance
• Developing Self & Others
• Business Ecosystems and Environmental Analysis
• Marketing
• Operations, Supply Chain and Business Practices
• World Economy
• Consumer Behaviour & Insights
• Marketing Data & Analysis
• Engaging with Entrepreneurial Organisations

Facilities

The University of Hull provides a range of facilities to support student learning, including:

• Business Lounge
• Executive Education Suite
• Allam Lecture Theatre
• Brynmor Jones Library

Featured Academics

The course is taught by experienced academics, including:

• Dr Fiona Walkley, Head of Subject
• Dr Fannie Yeung, Lecturer

Entry Requirements

To apply for the course, students will need:

• 112 UCAS points
• At least 80 points must come from A levels, BTEC, or other equivalent qualifications
• A personal statement

Fees & Funding

The standard course fee is £9,790 per year for UK students. Students may also be eligible for a tuition fee loan and a maintenance loan to cover living costs.

Future Prospects

The course provides students with a range of skills and knowledge that are highly employable in a range of organizations. Graduates have gone on to work for companies such as Heinz, Red Bull, Kelloggs, Siemens, Nestlť, Next, and Rolls-Royce.

Related Courses

Students may also be interested in related courses, including:

• BA (Hons) Marketing and Management
• BA (Hons) Business Management with Marketing
• BA (Hons) Business Management
• BA (Hons) International Business
• BA (Hons) Business Management with Entrepreneurship
• BA (Hons) Business Management with Human Resource Management