Program Overview

BA (Hons) Marketing and Management

The BA (Hons) Marketing and Management course is designed for individuals with a strong interest in marketing who also want to train for management. This course is accredited by the Chartered Institute of Marketing (CIM) and is ideal for those who want to become creative, strategic decision-makers capable of delivering imaginative solutions to business problems.

About the Course

Students will study the latest marketing and management concepts, learn about consumer behavior, and understand how to harness the power of digital marketing and social media. The course is hands-on from day one, with students participating in live business projects for international brands and receiving support from passionate and expert staff while practicing real-life scenarios.

Course Structure

Each year, students will study modules worth a certain number of credits, with 120 credits required per year. Most modules are 20 credits, and some longer modules, such as a dissertation, are worth more. Some modules are compulsory, while others are optional, allowing students to build a course that suits their needs.

Modules

• Accounting and Finance: Delve into topics such as financing decisions, cost behavior, cost-volume-profit analysis, absorption costing, variance analysis, and budgeting.
• Developing Self & Others: Assess human skills and develop good habits central to professional development.
• Business Ecosystems and Environmental Analysis: Advance analytical skills and understanding of macro- and micro-influencing shapers of business environments and ecosystems.
• Marketing: Work with a real business on a live marketing project based on a real-life challenge.
• World Economy: Study the changing world economy, developing insights into issues related to international trade, international finance, regional groupings, and climate change.
• Operations, Supply Chain and Business Practices: Explore how businesses develop their operations management and supply chain practice.
• Consumer Behaviour & Insights: Explore contemporary issues in consumer behavior and apply conceptual and theoretical ideas in psychology to analyze, evaluate, and improve marketing strategies.
• Organisational Management: Explore approaches to organisational management and integrate theory and practice.
• Integrated Marketing Communications and Branding: Work on a live project to creatively integrate various marketing communications tools.

Facilities

The University of Hull offers various facilities, including:

• Business Lounge: A space to connect with industry professionals, like-minded entrepreneurs, and corporate partners.
• Executive Education Suite
• Allam Lecture Theatre
• Brynmor Jones Library

Featured Academics

The Business School has a vibrant community of staff, including:

• Dr. Fiona Walkley: Head of Subject with senior marketing expertise.
• Dr. Fannie Yeung: Lecturer in marketing and business strategy and Director of Student Experience.

Entry Requirements

• UK students: 112 UCAS points, with at least 80 points from A levels, BTEC, or other equivalent qualifications.
• International students: Requirements may vary, and the university considers experience and qualifications from worldwide.

Fees & Funding

• Standard course fee for UK students: ｣9,790 per year.
• Foundation year fee: ｣5,760.
• Year abroad fee: ｣1,430.
• Year in industry fee: ｣1,905.
• Maintenance loan: Up to ｣10,544 per year, depending on household income.

Future Prospects

Graduates are highly employable in a range of organisations, with the latest marketing skills backed up by broad business knowledge. The university's careers team helps students learn how to apply for positions and prepare for interviews, and networking events and digital marketing masterclasses are held on campus.