Program Overview

Professional Selling Program

The professional sales focus area within the B.S.B. in marketing is designed for students who have the spirit of an entrepreneur and enjoy connecting with others to find effective business solutions. This program provides rigorous classroom training to develop the knowledge and practical skills needed to succeed in a sales career.

Program Overview

The professional selling focus area prepares students to manage business clients for for-profit and nonprofit organizations. It provides business students with coursework and opportunities to equip themselves with the essential knowledge and skills required to begin professional careers in sales.

Learning Outcomes

The professional sales curriculum focuses on generating skill mastery in four critical and highly valued areas:

• Persuasive Communication: Effectively utilizing persuasive communication techniques aimed at moving prospective customers through a sales process
• Selling within Complex Situations: Strategically utilizing customer and market data to develop impactful value propositions with multiple decision makers
• Navigating Selling Organizations: Advantageously understanding the various and shifting roles of sales in selling firms
• Technology Enabled Pipeline Management: Successfully managing a customer pipeline of business

Program Requirements

Students must be earning their bachelor's degree in marketing to pursue the professional selling focus area.

Professional Selling Program Highlights

The program offers various highlights, including:

• Networking and club opportunities to refine networking skills and engage with the UW sales community
• Facilities and services, such as the Peter M & Paula Green Johnson Student Success Center and the Center for Blockchain and Digital Innovation
• Hands-on coursework to develop practical skills

Career Opportunities

Professional sales students are skilled communicators and strategic thinkers who help propel businesses forward. Career opportunities include:

• Corporate Sales
• Independent Sales
• Marketing & Advertising
• Sales Engineer
• Software Sales Representative
• Pharmaceutical Sales
• Insurance Sales Agent
• Retail Sales Representative
• Recruiter
• Realtor
• Wholesales
• Manufacturing

Internships and Experiential Learning

The program offers numerous engagement opportunities with the UW Center for Professional Selling, including internships and sales competitions, to develop crucial hard and soft skills.

Why Choose the Professional Selling Program at UW

The professional selling program at UW's College of Business is AACSB Accredited, ensuring a standard of quality and excellence held by fewer than 5% of business schools worldwide. The program provides an education that meets industry expectations and prepares students to make an immediate impact.

Related Programs

Interested students may also want to learn more about the following undergraduate programs at UW:

• B.S.B. in Marketing
• B.S.B. in Management
• Minor in Entrepreneurship
• Minor in Marketing Communication
• Minor in Professional Selling