Program Overview

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Master in Advertising Communication

The Master's degree in Advertising Communication provides advanced bilingual instruction coupled with intensive practical training in the design and implementation of advertising and communication campaigns, branding content marketing management, creativity development, media planning, and transmedia content projects. In addition, marketing training, brand strategy, research on new experimental technology trends, and mastery of the most advanced techniques, both online and offline, are also covered.

Graduate School of Humanities and Communication

• Direction: Prof. Nora Lado Cousté
• Deputy Direction: Prof. Asier Gil Vázquez, Prof. Concepción Cascajosa Virino
• Language: Bilingual
• Attendance: On-campus
• Credits: 60
• Campus: Madrid - Puerta de Toledo
• Applications: Open
• Places available: 45

Departments

• Communication and Media Studies Department
• The Institute for the Development of Enterprises and Markets (INDEM)

Programme Details

Master's Degree Overview

The Master's degree in Advertising Communication includes its own professionally mentored advertising agency, the 3M Advertising Lab, where students will work for real-world leading brands, applying advanced research design techniques and performing all the steps for the creation and development of communication campaigns.

Master in Numbers

• 45 students maximum per class
• 5 international exchange agreements
• Teachers from more than 6 different nationalities
• More than 10 nationalities among students
• Director of more than 8 large advertising agencies and media among teachers

Curriculum

Year 1 - Semester 1

Block 1

• Communication and Advertising Foundations (3 ECTS)
• Creativity I: from the concept to the campaign (3 ECTS)
• Research methodology in Communication and Advertising (3 ECTS)
• Advertising Law and Intellectual Property Law (3 ECTS)
• Corporate Communication (3 ECTS)

Block 2

• Branding and Digital Branding (3 ECTS)
• Advanced Consumer Behaviour (3 ECTS)
• Branded Content and New Trends (3 ECTS)
• Creativity II: trends and new media (3 ECTS)
• Media Planning (3 ECTS)

Year 1 - Semester 2

Block 3

• Cultural Creativity (3 ECTS)
• Advertising Efficacy: pretest and postest (3 ECTS)
• Copywriting and Art Direction (3 ECTS)
• Marketing Intelligence: Brand metrics and monitoring (3 ECTS)
• Production Management of Advertising Projects (3 ECTS)

Block 4

• Transmedia Projects Management (3 ECTS)
• Advertising Laboratory Practices (6 ECTS)
• Internships (6 ECTS)
• Master Thesis (6 ECTS)

Quality

• First year offered: 2016
• Information about Master's Degree
• Verification Report
• External evaluation and Monitoring Reports

Faculty and Course Plan

• UC3M Faculty:
  • CANDELARIO MACÍAS, MARÍA ISABEL
  • CASCAJOSA, CONCEPCIÓN
  • CILLER, CARMEN
  • FERNÁNDEZ CASTRILLO, CAROLINA
  • GIL VÁZQUEZ, ASIER
  • KAISER REMIRO, REGINA
  • LADO, NORA
  • LASTIRI SANTIAGO, MÓNICA
  • MARTÍNEZ SERRANO, EVA
  • MELERO SALVADOR, ALEJANDRO
  • MOLINA, JUAN PEDRO
  • MORILLAS JARILLO, MARÍA JOSÉ
  • RUIZ MUŃOZ, MIGUEL
  • VÁZQUEZ, ISABEL
  • VEGA JUSTRIBO, BARBARA DE LA
  • VRIES, ELINE DE
• External Faculty:
  • ALCÁZAR, LUIS
  • ÁLVAREZ CUFARI, ANITA
  • ARANDA GUTIÉRREZ, CRISTINA
  • CALABUIG, DANIEL
  • CARRILLO RUIZ, MARIO
  • CHARRON, JEAN-PHILIPPE
  • DEL RÍO, ISABEL
  • FERNÁNDEZ, EVA PATRICIA
  • FRAGUAS, BÁRBARA
  • GARZÍA, ANTO
  • GONZÁLEZ RÍOS, ANDREA
  • LINAZA, GLORIA
  • MARTÍN, AITOR
  • MAYO BENCOMO, CRISTINA
  • MELNYK, VLADIMIR
  • MOVILLA MENGUAL, LUIS ANTONIO
  • MUŃOZ, PABLO
  • NORIEGA FERNANDEZ, JOSE MANUEL
  • PACHECO, ANTONIO
  • RASCÓN GARCÍA, SOFÍA
  • RICARTE DE GRACIA, JOSE MARIA
  • ROGEL, CARLA
  • SÁNCHEZ CARNIGLIA, MARIAN
  • SÁNCHEZ LÓPEZ, MIGUEL ÁNGEL
  • SANTA-OLALLA, BELÉN
  • VÍLCHEZ CASTRO, LAURA
  • ZSCHIESCHE, ALBERTO

Admission

Application

• The request must be submitted electronically through the application system.
• Before beginning the admission process, please read the documentation that must be uploaded to the online application and the calendar and general information about admission.

Requirements

• It will be necessary to hold a Spanish official university degree or another issued by an institution of higher education located in another member state of the European Higher Education Area empowering therein for access to Master studies.

Admission Criteria

• Academic record of studies access: 50%
• Level of knowledge of other languages (B2): 20%
• Professional experience: 20%
• Motivation, interest, and letters of recommendation: 10%

Language Requirements

• Check the general language requirements required to study a Masters at UC3M, depending on whether it is in Spanish, English, or bilingual.

Enrollment

Tuition Fees

• Reservation fee: 600
• EU Students: 110/ECTS
• NON EU Students: 165/ECTS
• First academic year - 60 ECTS:
  • EU Students: 6,600
  • NON EU Students: 9,900

Additional Information

• You may enroll on the masters degree after completing the admission process and receiving formal confirmation of your acceptance.
• When performing the enrollment, you can choose between Full-time enrollment or Part-time enrollment.

Scholarships

UC3M Tuition Grants for Academic Year 2026/2027

• A maximum of 6 grants have been announced for the academic year to cover the net tuition fees for students admitted to the Master's program.
• 6 grants of 3,000

Application Deadline

• 31 May 2026

Partial Decisions

• First partial decision: from 23 February 2026 (applications submitted until 31 January 2026)
• Second partial decision: from 27 April 2026 (applications submitted from 1 February to 31 March 2026)
• Third and final decision: from 22 June 2026 (applications submitted from 1 April to 31 May 2026)

International

International Programs

• The Master in Advertising Communication of the UC3M offers its students a unique opportunity to enrich their training with international exchanges of top level.
• It offers the possibility of complementary international courses completing 30 ECTS abroad.

Erasmus Exchange Program

• Students can apply to an Erasmus Exchange Program in:
  • Audencia Business School
  • University Rotterdam Erasmus
  • Universidad de Pforzheim

Official Recognition

• Students receive formal recognition for their academic study period abroad in the transcript of records and in the degree certificate.

Admission to International Programs

• Interested students must request admission to the Masters direction at the end of the third term.
• The admission to the program will be decided by the Masters direction on the basis of academic excellence.
• There are a limited number of places available.