Program Overview

University Program Information

The university offers various master's programs, including:

• MŠster en AnŠlisis Financiero y Gestiůn Bancaria
• MŠster en Direcciůn Comercial
• MŠster en Gestiůn y Direcciůn de Empresas
• MŠster en Formaciůn del Profesorado de EspaŮol Como Lengua Extranjera (ELE)

MŠster en Direcciůn Comercial

The MŠster en Direcciůn Comercial is a postgraduate program that develops the necessary competencies to implement traditional commercial strategies and complement them with modern techniques to obtain maximum returns on commercial activities.

Objectives of the Program

The program aims to provide students with the skills to design sales strategies, including advertising, sales promotion, public relations, and more. Students will also learn to apply market research tools to capture data from the environment and make informed decisions.

Details of the Program

• 12th edition
• Title awarded by the UC3M
• 100% online
• Unique call for the 2026/2027 course: October 5, 2026
• Average program duration: 18 months
• Duration of subjects: 5 weeks
• Number of subjects: 12
• Credits: 60

Plan of Studies

The plan of studies includes the following subjects:

• Administraciůn de la Empresa y Entornos Digitales (5 credits)
• Plan Comercial (5 credits)
• CRM (5 credits)
• Direcciůn Comercial (5 credits)
• Investigaciůn de Mercados (5 credits)
• Marketing en la Empresa (5 credits)
• Marketing Estratťgico (5 credits)
• Marketing Operativo (5 credits)
• Marketing Relacional y Creaciůn de Valor (5 credits)
• Organizaciůn Comercial (5 credits)
• TFM (5 credits)

Target Audience

This program is aimed at professionals and recent graduates who wish to develop, structure, and strengthen their knowledge of customer orientation within the marketing and commercial management area.

Professional Opportunities

Graduates will be prepared to work in sales, commercial, and public relations departments, as well as in market research agencies and sales promotion agencies. They will be able to design sales strategies, including advertising, sales promotion, and public relations, and apply market research tools to capture data and make informed decisions.

University Recognition

The Universidad Carlos III de Madrid is recognized internationally as one of the best universities in the world, according to the QS ranking. It is the best public university in Spain for its master's programs in Marketing and Management, and it ranks 40th worldwide.