Program Overview

---

Máster de Formación Permanente en Gestión de la Industria Cinematográfica

The Máster de Formación Permanente en Gestión de la Industria Cinematográfica is a professional response to the need for professionals with comprehensive and specific training in all aspects of the film industry.

Objectives

• To address all pillars of film industry management, both theoretically and practically, with a balanced team of professors from academic and professional backgrounds.
• To delve into the most relevant aspects where there is the greatest labor demand, such as promotion techniques in the external market, marketing and sales, international distribution, financial and budgetary management of production, or content exploitation with new technologies.
• To facilitate students' access to the institutional or business job market that currently demands film industry management and in the conditions in which it does so.

Duration and Schedule

• The program lasts for one academic year, with classes from October to June, and the presentation of the Final Master's Project in September.
• Additionally, a minimum of 300 hours of practical training in institutions and/or companies in the sector.
• The schedule is from Monday to Thursday, in the afternoon (from 18:00 to 21:00).
• The 300 hours of practical training required in companies and institutions will always be face-to-face.

Organization, Direction, and Coordination

Organizing Entity

Instituto de Cultura y Tecnología, Universidad Carlos III de Madrid

Direction

• Dra. DŞ Beatriz de las Heras Herrero, Universidad Carlos III de Madrid

Academic Advisor

• Dra. DŞ Gloria Camarero Gómez, Universidad Carlos III de Madrid

Board of Directors

• Dr. D. Enrique Villalba Pérez, Director of the Instituto de Cultura y Tecnología and Director of the Máster en Gestión Cultural, Universidad Carlos III de Madrid
• Dr. D. Enrique Ruiz-Fornells Silverde, University of Alabama (USA)
• D. Diego Pajuelo Almodóvar, Financial Director of El Deseo S.A.

Coordinators

• D. Diego Pajuelo Almodóvar
• D. Félix Tusell
• D. Rafael Linares
• D. Stefan Schmitz

Collaborating Entities

• Ministerio de Cultura, Instituto de las Artes y las Ciencias Audiovisuales (I.C.A.A.)
• Filmoteca Espańola
• TELECINCO CINEMA
• El Deseo S.A
• PARAMOUNT
• 20TH CENTURY FOX
• Warner Bross
• Tornasol Films
• Morena Films
• Mecanismo Films
• Estela Films
• Welaw Entertainment Digital and Business Law Firm
• Bestax Abogados y Asesores Tributarios
• Centro de Estudios Brasileńos
• Yelmo Cines

Admission

Number of Places Offered

25 places are offered, although this number may be increased or decreased by no more than five to seven places.

Destinataries

• University graduates without experience in the sector but interested in orienting their post-university training towards it.
• Professionals in the audiovisual sector seeking broad knowledge of film industry management.

Titulation

The title awarded is the Máster de Formación Permanente en Gestión de la Industria Cinematográfica for students who have completed higher university studies.

Selection Process

Applications will be selected based on:

• Academic records and/or work experience in the sector
• Complementary training
• Languages

The Master's direction reserves the right to conduct interviews with candidates deemed appropriate.

Application Calendar

• Applications that meet the requirements will be accepted in order of arrival, and admission will be subject to the existence of available places, which will be awarded to candidates with the most merits, experience, and motivation.
• Formalization of enrollment up to 10 days after receiving the admission letter.

Application Submission

• Application for Admission
• Copy of the complete academic record
• Copy of the university degree or copy of the receipt for the payment of the fees for obtaining the degree
• Copy of the Curriculum Vitae
• Copy of the identity card or valid passport
• Letter of motivation
• In case of not having finished the studies: Commitment to completion

Enrollment

The enrollment fee is 8,300 euros, payable in three installments:

• 1,000 euros to reserve a place once admission to the program has been communicated
• 3,650 euros with a payment deadline of October 31
• 3,650 euros with a payment deadline of March 15

Only the refund of the reservation fee can be requested in the event of impossibility of attendance due to serious illness or another equally serious reason, as well as due to force majeure.

Professional Outcomes

More than 80% of people who have taken the Master's have found work after completing the course. Many of our former students are working in companies and institutions in the sector at the national and multinational level, and others have formed their own companies dedicated to production, distribution, promotion, and international sales.

Some of the professional outcomes directly related to the Master's are:

• Cinematographic production companies in various fields related to project development, business management, and production planning of films
• Marketing and communication companies in the audiovisual sector responsible for coordinating activities for the promotion of films and creating the visual concept of projects
• Companies dedicated to national and international film distribution
• Offices for the promotion of national cinematographies and market control
• Institutions related to the film industry, such as the Film Academy, Film Library, or Institute of Cinematography and Audiovisual Arts
• Film festivals and exhibitions

Job Market

The Universidad Carlos III de Madrid has a Career Guidance and Employment Service (SOE) with which the Master's has established an agreement for job search and professional promotion for its students.

Additionally, the University has associations of former students that pursue the same objective.

The Master's direction and board of directors will also try to facilitate access to the labor market for graduates. To this end, they have the help of collaborating entities, as well as institutions and companies that support the project and/or offer internships.

Scholarships

The Máster de Formación Permanente en Gestión de la Industria Cinematográfica announces 2 scholarships of 1,500 euros each for admitted students who have made a reservation and do not receive any type of aid to take the program.

Practical Information

• Living in Madrid
• Residences
• Convive Program
• Internationalization
• Student Guidance
• Intelligent University Card (TUI)
• Employment and Internships

Theoretical Formation

The total teaching load is 60 credits, organized into:

Theoretical Formation: 44 credits

• 440 hours will be master classes, tutorials, workshops, seminars, round tables, visits to specific centers, and attendance at film events and meetings with prominent personalities from the world of cinema, as well as "Master Class" sessions.
• The remaining hours are dedicated to mandatory readings, data searches, resolution of practical cases, specific work from the different thematic blocks, and preparation for written tests.
• Theoretical training is distributed in four modules:
  • Jurídico y Empresarial Module: 15 credits, coordinated by D. Diego Pajuelo Almodóvar
  • Producción, Producción Ejecutiva y Sistemas de Financiación Module: 15 credits, coordinated by D. Félix Tusell
  • Marketing y Ventas Internacionales Module: 7 credits, coordinated by D. Rafael Linares
  • Distribución, Exhibición, Mercados y Festivales Module: 7 credits, coordinated by D. Stefan Schmitz

Practical Formation: 10 credits

• Coordinated by D. Luis Ángel Pérez
• Students must complete 300 hours of internships in an institution or company in the sector, national or international.
• Internships are not paid and are coordinated by the Master's direction.
• They are mandatory, face-to-face, and focused exclusively on the specific aspects of film industry management.
• Students who can prove professional experience may validate the internships if the Master's Board of Directors approves it.

Final Master's Project: 6 credits

• Tutored and guided by the program's coordinators and/or professors.

Faculty

Program Direction

• Beatriz de las Heras Herrero (UC3M), Department of Humanities: History, Geography, and Art, Associate Professor

Módulo Jurídico y Empresarial

• BARBERO BAJO, JOSÉ LUIS, Director of Service, General Secretariat UC3M
• BONDÍA ROMÁN, CARLOS FERNANDO, Professor at the Universidad Carlos III de Madrid
• DEL RIO, ALFONSO, CAP7 Company
• ESTEVE BENGOECHEA, JAIME, Audiovisual Industry Advisor of the Community of Madrid
• FURONES BAYÓN, JOSÉ, Data Protection Delegate of the Universidad Carlos III de Madrid
• GARCÍA ÁLVAREZ, RUT, Scenic draftsman
• GARCÍA MANDALONIZ, MARTA, Professor at the Universidad Carlos III de Madrid
• GONZÁLEZ SÁNCHEZ, MARIA
• MARTÍNEZ GARRIDO, LYDIA, Senior Manager, Content Strategy & Analysis, Southern Europe & France at HBO Max
• MATEOS SANTOS, RICARDO JAVIER
• ORTEGA DOMENECH, JORGE, Professor at the Universidad Complutense de Madrid
• OYARZABAL OYONARTE, NORA, Cuatrecasas lawyers
• PAJUELO ALMODOVAR, DIEGO, Financial Director of EL DESEO
• PALACIOS ALONSO, JOSÉ LUIS, Cultural Manager of the Cine Embajadores and founder of the Metropol cinema
• RODRÍGUEZ UREŃA, MIGUEL, CAP/ Company
• SECO BENEDICTO, MARÍA TERESA, Professor at the Universidad Carlos III de Madrid and ICEX
• VEGA GARCÍA, MONTSERRAT, Professor at the Universidad Carlos III de Madrid

Módulo Producción, Producción Ejecutiva y Sistemas de Financiación

• ANDERMATT, PETER JOSEF, Director of MEDIA DESK ESPAŃA
• ANDRÉS URRUTIA, PALOMA, MRSGREENFILS
• BARRIO GIL, IGNACIO, Singular Law lawyer
• BENITO PEŃA, MARÍA DEL PILAR, General Director of MORENAFILMS
• BETANCOR FERNÁNDEZ-PELLO, DIEGO, LAGRIMA FILMS SL
• CAMOS VICTORIA, IGNASI, Associate Professor at the University of Girona, General Director of the Institute of Cinematography and Audiovisual Arts
• LÓPEZ FERREIRAS, NÉSTOR, CEO & Creative Producer- FILMAKERSMONKEY
• MARTÍNEZ OLIART, CARMELA JULIANA, Production Management- ESTELA FILMS
• MÉNDEZ LEITE, FERNANDO, President of the Academy of Arts and Cinematographic Sciences of Spain
• MORENO SABA, ALEJANDRA
• PANIAGUA PASCUAL, SARA
• PAPAMIJA URBANO EMILIO, IntimACt
• PASTOR FERNÁNDEZ, JOSÉ, Director of the Cinema and Fiction area at RTVE
• PEŃA DOMINGO, ISABEL, Film and television screenwriter
• PÉREZ HERNÁNDEZ, ROSA MARÍA, Producer at Atresmedia
• RAMÍREZ PÉREZ, LUIS ÁNGEL, Executive Producer IMVAL PRODUCCIONES
• RODRÍGUEZ RUIZ, ROSA SOPHIA
• SÁNCHEZ GINES, ÁLVARO, ESTELA FILMS
• TUSELL SÁNCHEZ, FÉLIX DANIEL, Producer, ESTELA FILMS
• VILLANUEVA DÍEZ, EDUARDO, Producer CABALLO FILMS

Módulo Marketing y Ventas Internacionales

• CASAS ALATRISTE LOPERENA, ROGER, Producer, EL CAŃONAZO
• ALCAZAR GARCÍA, LUIS MARÍA, MRSGREENFILS
• DE LA CHICA, JAVIER, Journalist
• ECHEVARRÍA CABEZA, PATRICIA, Journalist
• FERNÁNDEZ MANZANO, EVA, Specialist, CRETA PRODUCCIONES
• GIL MARTIN, MARÍA MONTSERRAT, Professor and expert, PARAMOUNT PICTURES ESPAŃA
• GONZÁLEZ GUTIÉRREZ, MRÍA TERESA, Director, IRIS
• LINARES PALOMAR, RAFAEL FERNANDO, Professor and expert, CRETA PRODUCCIONES
• MATEOS CASTRO, NURIA, Senior Project Manager, USER 38
• PALAZZO, FABRIZIA, Distribution Manager, MOVISTAR PLUS+
• ROMANO DE PEDRO, CARMEN, Project manager, SOCIOGRAPH

Módulo Distribución, Exhibición, Mercados y Festivales

• ABEL DE LA CRUZ, FÉLIX, Programmer of the Filmoteca de la Rioja
• ATELL, URI, Director of Inedit producciones and the Festival In-Edict
• ASARANZ, DANIEL, In-Edict
• CANALES, VICENTE, Film Factory
• CIENFUEGOS, JOSÉ LUIS, Management, Seminci
• COLORADO LÓPEZ, MARCOS, AVALON
• CRUZ DEL PINO, MÓNICA, Programming leader, CINE YELMO
• GARCÍA VELASCO, ÓSCAR, Sales Manager, AVALON
• HERRERO NIETO, EVA, Director of Madavenue
• LOBO GARCÍA, FERNANDO, Manager of Cines Embajadores
• MATEOS DE LA VARGA, JESUS, Programmer at SALA EQUIS
• MURO, MANUEL, General Director of Disney
• PALO CLOSS, JOSÉ MANUEL, Director of Marketing and Communication, AVALON
• PÉREZ BORONAT, MIGUEL ÁNGEL, Founder and owner Cines Embajadores
• PRIETO PARDO, JUAN, Coordinator of Trade Marketing, CINE YELMO
• NUENO GRACIA, ANA, Financial Director, AVALON
• RODRIGUEZ SÁNCHEZ- REDONDO, DAVID, General Manager, COMSCORE
• RUIZ FABO, ADELA, Sales Manager, AVALONCINE
• ROTHCHILD, NADINE, Producer and international sales agent, MATERIA CINEMA
• SALA MOZOS, JOAN, Filmin
• SCHMITZ, STEFAN, General Director, AVALON
• URRESTI FERNÁNDEZ DE VALDERRAMA, GAIZKA, Screenwriter, Director, and Producer of cinema
• VILLANUEVA PAREJO , MARÍA JOSÉ, Head of Postproduction Department, AVALONCINE

Place of Impartition

• Getafe Campus
• Virtual visit to the Getafe Campus
• More information about the Campus
• How to get there
  • Accessibility
  • Legal Information