Program Overview

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Bachelor in Management of Information and Digital Contents

The Bachelor's Degree in Management of Information and Digital Contents is designed to train professionals specialized in determining the informational needs of companies and institutions and in seeking solutions that contribute to the process of digital transformation. These information experts will be able to design information services, products, and digital contents, as well as manage social networks and virtual communities that, in turn, contribute to maintaining corporate reputations.

Presentation

The goal of the Bachelors Degree in Management of Information and Digital Contents is to offer students a cross-sectoral, multidisciplinary program with excellent job placement opportunities for its graduates. In addition, the degree program offers the chance to carry out internships in the most relevant companies within the industry.

Employability and Professional Internships

UC3M has agreements with more than 5,000 companies and institutions for internships and access to employment opportunities. 94.8% of graduates have access to a job related to their studies in the first year of graduation, according to the Study of Professional Insertion of Graduates of the Universidad Carlos III de Madrid.

International Excellence

The program is modified in 2025, and in 2025/26, the 1st, 2nd, 3rd, and 4th years will be offered. The field of knowledge includes social sciences, social work, labor relations, and human resources, sociology, political science, and international relations. A B2 level of English language must be accredited before finishing the studies.

Program

The program consists of four years (240 credits) and is taught in Spanish. The School of Humanities, Communication, and Library Science at the Getafe Campus offers the program.

Year 1 - Semester 1

• Information Architecture (6 ECTS, BC)
• Information Management (6 ECTS, BC)
• Markup Language (6 ECTS, C)
• Organizations Sociology (6 ECTS, BC)
• Theory of Information and Communication (6 ECTS, BC)

Year 1 - Semester 2

• Digital Skills for Information Use (3 ECTS, C)
• Multimedia content (6 ECTS, C)
• Effective Language Strategies (3 ECTS, C)
• Introduction to business administration (6 ECTS, BC)
• Knowledge organization and representation (6 ECTS, BC)
• Web content management systems (6 ECTS, C)

Year 2 - Semester 1

• Statistical Data Analysis (6 ECTS, BC)
• Digital Information: Legal and ethic aspects (6 ECTS, BC)
• Digital skills for data processing. Advanced level (3 ECTS, C)
• Information retrieval systems (6 ECTS, C)
• Programming techniques (6 ECTS, C)
• Humanities (3 ECTS, C)

Year 2 - Semester 2

• Databases (6 ECTS, C)
• Digital Marketing (6 ECTS, C)
• Research Methodology in Digital Information (6 ECTS, BC)
• Social Networks and Virtual Communities (6 ECTS, BC)
• Transparency and electronic government (6 ECTS, C)

Year 3 - Semester 1

• Electronic records management (6 ECTS, C)
• Digital preservation (6 ECTS, C)
• Computing technologies for the web (6 ECTS, C)
• Metric Studies of Information (6 ECTS, C)
• Soft Skills (3 ECTS, C)
• Humanities II (3 ECTS, C)

Year 3 - Semester 2

• Analytics and web positioning (6 ECTS, C)
• Usability and accessibility of digital content (6 ECTS, C)
• External Academic Internships (18 ECTS, C)

Year 4 - Semester 1

• Advanced Statistical Data Analysis (6 ECTS, C)
• Data Visualization (6 ECTS, C)
• Electives: Recommended 18 ECTS credits
  • Creativity and design (6 ECTS, E)
  • Open Data (6 ECTS, E)
  • Brand and online reputation management (6 ECTS, E)
  • Information centers management (6 ECTS, E)
  • Industry 4.0: Direction and management (6 ECTS, E)
  • Advanced Metadata (6 ECTS, E)
  • Digital Paleography and analysis of the handwritten document (6 ECTS, E)
  • Seminar: Open Science (6 ECTS, E)

Year 4 - Semester 2

• Prospective and competitive intelligence (6 ECTS, C)
• Bachelor Thesis (6 ECTS, BT)
• Electives: Recommended 18 ECTS credits
  • Digital Information literacy (6 ECTS, E)
  • Big data and Artificial intelligence (6 ECTS, E)
  • Data Science (6 ECTS, E)
  • Digital Publishing (6 ECTS, E)
  • Digital entrepreneurship (6 ECTS, E)
  • Social and market research (6 ECTS, E)
  • Seminar: Information and Library Science (6 ECTS, E)
  • Semantic Web (6 ECTS, E)

Types of Subjects

• BC: Basic Core
• C: Compulsory
• E: Electives
• BT: Bachelor Thesis

Mobility

The Erasmus programme permits UC3M first degree and postgraduate students to spend one or several terms at one of the European universities with which UC3M has special agreements or take up an Erasmus Placement, that is a work placement or internship at an EU company.

Profile and Career Opportunities

The entry profile for this degree does not require a specific entry profile or advanced training in specific subjects, with the knowledge acquired in the baccalaureate, in any of its branches, being considered sufficient. However, it is important for students to have a series of attitudes and aptitudes that they will have to put into practice not only during their university studies but also in their future professional career.

Graduate Profile

The graduate profile includes:

• Digital content managers
• Managers of social media networks and web environments
• Data and marketing assets analysts
• Experts in digital marketing campaigns
• Documentalists
• Community managers
• Quality document managers
• Teachers
• Archivists
• Librarians

Learning Outcomes

The learning outcomes of the Bachelors Degree in Management of Information and Digital Contents include knowledge of titles, skills of titles, and competences of titles.

Knowledge of Titles

• K1: Understand the principles and values of democracy and sustainable development
• K2: Understand key concepts in the humanities and oral and written expression
• K3: Identify and analyze research methodologies and sources for developing academic work in the field of digital information management
• K4: Understand the fundamental theories underlying digital information management
• K5: Identify the concepts of information ethics and data protection applied to the context of current online information management
• K6: Understand models for retrieving and visualizing information using database systems and visual representation methods
• K7: Understand the fundamentals of statistics and quantitative analysis for interpreting data
• K8: Understand the fundamentals of digital marketing and social media management
• K9: Understand the principles of user-centered design for digital products

Skills of Titles

• S1: Plan and organize teamwork by making sound decisions based on available information and gathering data in digital environments
• S2: Use information by interpreting relevant data, avoiding plagiarism, and in accordance with academic and professional conventions in the field of study
• S3: Apply principles of digital information management in different organizational environments
• S4: Use document preservation and lifecycle control techniques to ensure the sustainability of electronic documentation
• S5: Be able to design, manage, and operate with information through database systems
• S6: Be able to collect, process, cleanse, and aggregate data, understanding the needs of users and organizations
• S7: Experiment with data visualization tools to represent information intuitively
• S8: Develop skills in digital content creation and multimedia editing by applying usability principles
• S9: Implement digital marketing strategies and analyze results for the promotion and optimization of online products
• S10: Apply statistical analysis techniques and metric studies to evaluate and measure the impact of data in digital environments
• S11: Operate on social media and manage user communities, ensuring audience growth and loyalty
• S12: Be able to advise on the definition of strategy and project management with regard to tracking, indexing, content structuring, link building, etc.

Competences of Titles

• C1: Understand and be able to manage interpersonal skills such as initiative, responsibility, conflict resolution, and negotiation
• C2: Be able to apply knowledge professionally in solving specific digital information management problems
• C3: Demonstrate ability in the development and execution of digital content projects independently, working in multidisciplinary teams
• C4: Capacity for continuous independent learning that facilitates adaptation to new situations and the updating of knowledge in the field of digital information

External Internships

Students of this degree can do their internships in various companies, including:

• Antena 3 Multimedia
• Ayuntamiento de Madrid
• Banco de Espańa
• Bentyos Digital Consulting
• Binfluencer Colaboraciones
• DGTL Fundraising
• Espasa Calpe S.A.
• Fundación Mapfre
• Kiroler Tecnologies
• Medis Información
• Megamedia Televisión S.L.
• Newtral Media Audiovisual
• Odilo S.L.
• Omnicom Media Group
• Prodigioso Volcan S.L.
• Publimarket 2001
• Puentes Digitales
• RTVE
• Sociedad Espańola de Radiodifusión
• Supersport Televisión S.L.

Career Opportunities

Graduates develop their professional activity in a wide range of fields, such as:

• Digital content manager
• Manager of social media networks and web environments
• Data and marketing assets analyst
• Expert in digital marketing campaigns
• Documentalist
• Community manager
• Quality document manager
• Teacher
• Archivist
• Librarian

Faculty

The faculty is composed of internationally renowned scientists integrating leading research groups in project management and resource attraction at national and European level.

Schedule

The academic calendar and exams calendar are available for the bachelor's degree.

Quality

The Bachelor's Degree in Management of Information and Digital Contents has a quality assurance system that includes evaluation and monitoring, academic commission, and mailbox for greetings, complaints, and suggestions.

Departments Involved in Teaching

The departments involved in teaching the Bachelor's Degree in Management of Information and Digital Contents include:

• Library and Information Sciences Department
• Computer Science and Engineering Department
• Statistics Department
• Public State Law Department
• Social Sciences Department
• Mechanical Engineering Department
• Departamento de Humanidades: Filosofía, Lenguaje y Literatura
• Business Administration Department

Teaching Staff and Teaching Plan

The teaching staff and teaching plan are available for the Bachelor's Degree in Management of Information and Digital Contents.

Facilities

Information about facilities for studies is available.