Program Overview

Program Overview

The Certificat en communication et relations publiques is a specialized program offered by the Universitť de Montrťal's Facultť de lapprentissage continu. This certificate provides theoretical, practical, and specialized training for students and professionals seeking to acquire skills in strategic communication and public relations.

Program Objectives

The program's general objective is to position public relations as a management function within organizations, serving the civic and public role of various types of organizations through dialogue with citizens in a shared social environment. Upon completion of the program, students will be able to integrate an ethical and rigorous work approach, identify key social and political issues faced by organizations, and support their actions with evidence-based data.

Target Audience

This program is designed for individuals with a relational sense who wish to exercise a strategic function that requires mastery of communication instruments.

Employment Sectors

Graduates of this program can pursue careers in various sectors, including:

• Services publics
• Groupes mťdias
• Grandes entreprises et PME
• Agences de communication
• …tablissements denseignement

Bourse C4 Communications

The Bourse de persťvťrance C4 Communications, valued at $2,500, aims to support students in the Facultť de lapprentissage continu who demonstrate exceptional perseverance in their training path in publicity and creative communication or communication and public relations, and who aspire to pursue a career in communications, public relations, advertising, or marketing.

Program Structure

The program includes a range of courses that provide students with a comprehensive understanding of communication and public relations. An optional but credited internship allows students to apply the concepts learned in the program.

Associated Certificates

This program is often associated with other certificates, including:

• Crťation et gestion de contenus
• Droit
• Journalisme multiplateforme
• Intelligence artificielle au travail
• Publicitť et communication crťative
• Pratiques rťdactionnelles
• Relations industrielles

Team

The program is led by a team of experienced professionals, including:

• Patrice Leroux, Responsable de programme
• Chantal Bergeron, Technicienne en gestion des dossiers ťtudiants
• Diane Labbť, Technicienne en coordination du travail de bureau
• Julien Baudry, Chargť de cours
• Abdel El Mzem, Chargť de cours
• Paule Genest, Chargťe de cours
• Patrice Leroux, Responsable de programme
• Guy Litalien, Chargť de cours
• Jason Patuano, Chargť de cours
• Isabelle Pelletier, Chargťe de cours
• Stťphane Prud'homme, Chargť de cours
• Dominique Villemaire, Chargťe de cours
• Steve Flanagan, Chargť de cours
• Judith Goudreau, Chargťe de cours

Campus

The program is offered virtually, providing students with the flexibility to complete their studies online.

Conclusion

The Certificat en communication et relations publiques is a comprehensive program that provides students with the skills and knowledge required to succeed in the field of communication and public relations. With its experienced team, flexible virtual campus, and associated certificates, this program is an excellent choice for individuals seeking to advance their careers in this field.