Program Overview

Program Overview

The Certificat en crťation et en gestion de contenus is a program offered by the Universitť de Montrťal's Facultť de lapprentissage continu. The majority of courses in this program are offered online, with the exception of practical courses that take place in a classroom or laboratory setting.

Program Description

The program focuses on the creation and management of credible, engaging, and diverse content in the context of organizational communications. It aims to provide students with the necessary skills to collect and analyze data, design and disseminate written, audio, and visual content on various platforms, and explore the effects of artificial intelligence on communication practices. Students will also have access to multimedia laboratories and will be able to create a personal digital portfolio to showcase their work.

Target Audience

This program is designed for individuals who wish to acquire or update their skills in creating and managing digital content in the field of organizational communications, whether internal or external.

Employment Sectors

Graduates of this program can pursue careers in various sectors, including:

• Large enterprises and SMEs
• Community organizations
• Public services
• Non-profit organizations
• Media groups
• Communication agencies
• Freelance work

Program Structure

The program is composed of several courses that cover the fundamentals of content creation and management, including data collection and analysis, content design and dissemination, and the impact of artificial intelligence on communication practices.

Associated Certificates

This program can be combined with other certificates, such as:

• Publicitť et communication crťative
• Communication et relations publiques
• Intelligence artificielle au travail
• Journalisme multiplateforme
• Rťdaction professionnelle
• Relations industrielles
• …tudes individualisťes

Baccalaurťats par Cumul

This program is a component of several baccalaurťat programs, including:

• Baccalaurťat par cumul en finance
• Baccalaurťat par cumul en gestion internationale
• Baccalaurťat par cumul en marketing
• BACCAP en environnement, sociťtť et transitions

Campus

The program is offered on the Montrťal campus and virtually.