Program Overview

Introduction to the Advertising Major

The Advertising Major is a comprehensive program designed to provide students with a thorough understanding of the advertising industry. The program is offered by the Lew Klein College of Media and Communication at Temple University.

Requirements for the Degree

To graduate with a degree in Advertising, students must meet the following requirements:

• University requirements:
  • Complete the General Education (GenEd) curriculum.
  • Take a minimum of two writing-intensive courses, including ADV 1196 and ADV 4197.
• Lew Klein College of Media and Communication requirements, including KLN 1001.
• Minimum of 48 credits in Advertising courses.
• A grade of C or higher must be attained in all required Advertising courses.
• An overall GPA of 2.0 must be attained in the major.
• No more than 12 semester hours of transfer credits may be applied to Advertising major requirements.

Advertising Requirements

The Advertising Major requires the completion of the following courses:

1000-Level Core Requirements

2000-Level Core Requirements

• ADV 2131: Introduction to Media Planning
• Select two of the following:
  • ADV 2111: Introduction to Marketing
  • ADV 2121: Introduction to Copywriting
  • ADV 2141: Introduction to Brand Strategy and Research
  • ADV 2151: Introduction to Art Direction: Visual Communication

Upper-Level Requirements

• ADV 4197: Advanced Writing for Academic and Professional Communication
• Select one of the following:
  • ADV 3002: Advertising and Society
  • ADV 3006: Representation in the Media
  • ADV 3007: Psychology of Advertising
  • ADV 3012: Legal and Moral Issues in Advertising
• Select one of the following:
  • ADV 3171: Diamond Edge Communication 1
  • ADV 3185: Advertising Internship 1
• Select one of the following:
  • ADV 4102: Advertising Campaigns
  • ADV 4103: National Student Advertising Competition 1

Concentration Requirements

• Advertising Electives: Select a minimum of 6 credits from the following list:
  • ADV 1000: Topics in Advertising 1
  • ADV 1001: Introduction to Digital Design Tools for Advertising
  • ADV 2001: Intermediate Digital Design Tools for Advertising
  • ADV 2052: Introduction to Typography
  • ADV 2057: Creating and Filming Advertising from Script to Screen
  • ADV 2102: Introduction to Pharmaceutical Advertising
  • ADV 2103: Introduction to Web Design and Development for Advertising
  • ADV 2104: Personal Branding
  • ADV 3000: Topics in Advertising 3000
  • ADV 3003: National Student Advertising Competition Preparation
  • ADV 3004: Klein Online Marketing Challenge
  • ADV 3008: Television Promotion: On-Air, Online, On Social
  • ADV 3011: Data Visualization and Advertising
  • ADV 3042: Quantitative Advertising Research
  • ADV 3101: Creative Thinking for Advertising

Total Credit Hours

The total credit hours required for the Advertising Major is 48.