Doctoral Program in Marketing

Overview

The Doctoral Program in Marketing at the University of Melbourne is committed to providing outstanding research training for the world's most ambitious minds. The program is made up of a 2-year Master of Commerce coursework program followed by a 3-year PhD. It combines rigorous research training and substantial opportunity to work on independent research projects with world-renowned academics.

Course Structure

The program is designed to provide students with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organisations, industries, and communities. The expected career outcome is placement in research-focused academic jobs. Graduates could also seek applied research career opportunities in the public and private sector.

Research Areas

• Business and economics
  • Marketing

Duration and Location

• Duration: 5 years full-time
• Location: On campus (Parkville)

Fees and Scholarships

• Australian Government Research Training Program (RTP) places available
• Generous scholarships are available for high-achieving applicants, including full fee waivers and a stipend of AUD$39,500 per year (2026 RTP rate)
• Research conference travel funding of AUD$15,000 is available to all confirmed PhD candidates

Career Outcomes

Our graduate students have successfully attained positions in leading academic and business institutions both within Australia and internationally. The program is designed to provide students with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organisations, industries, and communities.

Program Description

A PhD journey is a voyage into consumer minds and ever-shifting market tides, where every data point tells a story, and each revelation reshapes the landscape of strategic influence. We strongly encourage students to be creative, intellectually curious, hard-working, and contribute to the advancement of the marketing field.

University of Melbourne

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Overview:

The University of Melbourne is Australia's #1 ranked university, known for its unique environment and commitment to sustainability. It boasts a historic Parkville campus at the heart of three globally recognized innovation precincts, as well as six specialist campuses across Victoria.

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Services Offered:

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Student Life and Campus Experience:

Students can expect a vibrant and diverse campus experience at the University of Melbourne. The historic Parkville campus offers a range of facilities, including libraries, museums, galleries, and collections. Students can also choose to live on-campus in various accommodation options, from apartment-style halls of residence to traditional college accommodation.

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Key Reasons to Study There:

World-class research facilities:

The University's research infrastructure network supports innovation in Australia and internationally.

Globally recognized innovation precincts:

The Parkville campus is located at the heart of three globally recognized innovation precincts.

Immersive education:

Six specialist campuses across Victoria provide immersive education in life sciences and agriculture.

Unique environment:

The University is creating a range of sustainable facilities and precincts to enable ground-breaking discoveries.

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Academic Programs:

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Other:

• The University is actively involved in partnerships with industry and government, fostering innovation and collaboration.
• Melbourne Connect is a purpose-built innovation precinct that brings together leading researchers, investors, start-ups, students, and artists.
• The University is developing a new engineering and design campus in Fisherman's Bend, a major urban renewal project.
• The University is partnering with Indigenous, state, and local government partners to create a center for excellence in education, wellbeing, Indigenous business, and culture in Greater Shepparton.
• The Illumina-University of Melbourne Genomics Hub is transforming health outcomes for Australians by delivering practical experience and fostering genomics innovation projects.