Program Overview

Master of Management (Marketing)

Overview

The Master of Management (Marketing) at Melbourne Business School (MBS) is designed to prepare students for a career in marketing management. The program develops strong foundational knowledge in core business disciplines and deep specialist marketing knowledge. Students learn from leading academics and industry expert lecturers, while building industry skills through an internship or consulting project.

Key Features

• Ideal for business and non-business backgrounds: Open to students from all backgrounds, with a 1.5-year option available for those with prior business study.
• Australian Marketing Institute accredited: Well-regarded by employers and closely aligned with industry needs.
• Road test your new skills in industry: Complete an internship or a consulting subject to solve a real company problem in Melbourne, Paris, Kuala Lumpur, or London.

Course Structure

The program offers a comprehensive curriculum that includes:

• Building a strong foundation in disciplines like accounting, finance, and management.
• Developing sought-after skills in customer attraction, experience, and retention.
• Gaining deep marketing knowledge in areas like marketing strategy, customer behavior, relationship marketing, branding, neuromarketing, and international marketing.

Student Support

Students at Melbourne Business School (MBS) can access a wide range of support, including:

• Careers Skills Development Program: Services like the Career Mentoring Program and workshops on skills such as effective networking and writing a great CV.
• Student clubs: Extend learning, build new connections, and make lifelong friends by joining a faculty club.
• Case competitions and start-up pitches: Develop real business solutions in a tight timeframe at the MBS Case Competition or make a pitch in the startup competition.

Duration and Location

• Duration: 2 years full-time / 4 years part-time, with a 1.5-year option for students with prior business study.
• Location: On campus (Parkville).

Fees

• Commonwealth Supported Places (CSPs) available.

Entry Requirements

The program is open to students from all backgrounds. A 1.5-year option is available for students with prior business study.

Career Outcomes

Graduates are prepared to lead with impact in marketing management, with skills developed in marketing strategy, customer behavior, and more.

Related Study Areas

• Business and economics
• Management, HR, and business administration
• Marketing