Program Overview

Master of Marketing Communications

Overview

The Master of Marketing Communications is a graduate coursework program that arms students with disciplinary-specific knowledge and interdisciplinary expertise, giving them the adaptive capabilities to thrive in the ever-changing profession. This vocational program with an internship option integrates skills in the marketing and communications disciplines, teaching students how to adapt to the changing industry of the digital age.

Course Details

• Course code: MC-MKTCOMM
• Duration: 2 years full time / 4 years part time
• Location: On campus (Parkville)
• Intake: March, July
• Fees: Commonwealth Supported Places (CSPs) available

Program Structure

The program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School. It is designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. Students will learn how to address opportunities across Australia, the Asia-Pacific region, and the world, and develop a range of professional skills, such as report writing, budgetary expertise, and strategic leadership.

Career Outcomes

Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations, and strategic communications.

Related Study Areas

• Arts, humanities and social sciences
  • Business and economics
  • Culture and communication
  • Marketing

Entry Requirements

The program is designed for those who want to understand theory and practice, and are looking to develop their skills in marketing and communications.

Program Experience

Students can utilise their knowledge through a practical internship or group-based capstone experience, or conceptualise, plan, and execute an independent research project. The program focuses on cross-cultural communication, allowing students to explore opportunities across different regions.