Program Overview

Advertising Management Program

The Bachelor of Science degree in advertising management provides the educational background necessary for students aspiring to become account managers, account planners, media planners, media researchers, or a variety of other managerial-oriented positions. The program focuses on developing students' strategic thinking, along with more research-oriented and analytical skills.

Program Details

• Internships and other cooperative educational opportunities are encouraged in the program.
• Students may also choose to pursue the departmental minors in:
  • Advertising analytics
  • Public relations
  • Entrepreneurship and innovation
  • Sales leadership
  • Sports business management

Career Opportunities

Graduates with an advertising management degree pursue careers in a range of industries, excelling in jobs that demand deep knowledge of marketing, creativity, and consumer behavior.

• Alumni work at:
  • Advertising agencies
  • Public relations firms
  • Media companies
  • Consumer goods companies
  • E-commerce businesses
  • Internet communications
  • Direct marketing firms
• Alumni work as:
  • Creative directors
  • Public relations representatives
  • Communication directors
  • Account/sales executives
  • Project managers
  • Consultants
  • Authors/writers

Related Programs

Students may also be interested in:

• Advertising creative
• Marketing
• Communication, leadership, and strategy
• Professional and public writing

Additional Information

For more details about the program, please refer to the Academic Programs Catalog.