Program Overview

Marketing Program Overview

The marketing major curriculum emphasizes the understanding of marketing concepts and tools to achieve business objectives using analysis, planning, implementation, and control techniques, and integration of marketing with other business functions and societal processes. Career opportunities include marketing management, market research, industrial sales, sales management, business development, retail management, and many other areas.

Program Details

MSU's undergraduate program in marketing is ranked as a top 15 U.S. public program by U.S. News & World Report. MSU graduates with a marketing degree go on to pursue various careers.

College of Business Admission Process

First-year business applicants are first reviewed by the Office of Admissions for admissibility to the university. Then they are reviewed by the Broad College of Business for direct admission to the College of Business. The Broad College of Business has a competitive admission program with limited space for direct admission. There are two pathways for admission:

• Direct admission from high school
• Secondary admission for current MSU students

Alumni Pursuits

Graduates with a marketing degree pursue careers in:

• Marketing management
• Market research
• Industrial sales
• Retail and sales management
• And more Alumni work at companies such as:
• Doner Company
• General Motors
• Ford Motor Company
• FCA-North America
• Whirlpool Corporation
• Kellogg Company
• IBM Alumni work as:
• Marketing directors
• Marketing managers
• Digital marketing managers
• Consultants
• Communication specialists

Additional Information

The program provides students with a comprehensive understanding of marketing concepts and tools, preparing them for successful careers in the field.