Strategic and Digital Marketing (MSc)

The Strategic and Digital Marketing (MSc) programme is designed to develop and empower the next generation of marketing leaders in the digital world. This full-time, one-year programme is tailored to provide students with the essential marketing principles for the digital age.

Duration and Mode

• Duration: 1 year
• Mode: Full time

Start Date

The programme starts on 28 September 2026.

Why Study This Course

The programme aims to enhance students' skill sets, enabling them to excel as marketing professionals and drive real-world impact and value through their marketing activities. Students will have the opportunity to apply their knowledge in practical settings, including live marketing projects, and collaborate with businesses to tackle challenges and devise innovative marketing solutions.

Accreditations

• Association to Advance Collegiate Schools of Business (AACSB)

Course Structure

The programme is split into two academic stages:

1. Stage 1 consists of 8 modules (120 credits in total).
2. Stage 2 consists of a Marketing Project of 60 credits.

The taught stage of the course runs from September to June, during which students will complete 8 core modules. Upon successful completion of the taught phase, students will proceed to the Marketing Project, which takes the place of a traditional dissertation.

Core Modules

The core modules for the programme include:

• Strategic Marketing Management
• Research in Strategic Marketing
• Brand Communications in the Digital Age
• Strategic Marketing Analytics
• Consumer Behaviour
• Digital Marketing
• Marketing and Society
• International Marketing
• Project

Learning and Assessment

Teaching is heavily informed by research and combines academic rigour with practical relevance. The programme uses a variety of assessment methods, including exams, coursework, essays, practical work, presentations, and individual and group projects.

Tuition Fees

The tuition fees for the programme are:

• Home status: ｣12,950 per year
• Overseas status: ｣29,700 per year

Funding

Financial support may be available to individuals who meet certain criteria. The University offers various scholarships, including Master's Scholarships and Alumni Discounts. Postgraduate loans are also available for eligible students.

Career Prospects

The programme offers knowledge and expertise for a career in marketing in the UK or overseas, in industry, commerce, or the public sector. Graduates from this course have gone on to careers in digital marketing, tourism marketing, advertising, product development marketing, and customer relationship management, among others.

Admissions Criteria

To be considered for the programme, applicants must meet the entry requirements, which include:

• A 2:2 honours degree in a relevant subject area, such as business, journalism, marketing, or management
• A copy of the degree certificate and transcripts
• A copy of the IELTS certificate with an overall score of 6.5 and 5.5 in all subskills
• Additional evidence, such as signed and dated employer references, may be required for applicants without a relevant degree

Additional Information

The University is committed to providing a wide range of module options, but please be aware that some modules may have limited numbers of places available or require students to have already taken particular subjects. The programme integrates foundational marketing principles with the latest technology and innovation, exploring topics such as strategic marketing decisions, digital media strategies, consumer behaviours, brand communication, data analytics, and societal impact.

Cardiff University

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Overview:

Cardiff University is a leading research-intensive university located in the heart of Cardiff, the capital city of Wales. It is known for its strong academic reputation, diverse range of programs, and commitment to community engagement.

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Services Offered:

Study:

Cardiff University offers a wide range of undergraduate, postgraduate, and international programs across various subject areas. They also provide support services for students, including funding, tuition fee information, and career guidance.

Research:

The university is renowned for its research excellence, with a focus on tackling major challenges facing society, the economy, and the environment. They offer various research facilities and support for researchers.

Work with us:

Cardiff University collaborates with businesses and organizations to provide consultancy services, funded opportunities, and workforce development programs.

Community:

The university is deeply committed to its local communities, offering various projects, resources, and events to support learning, promote Welsh language and culture, and contribute to the green recovery.

Global:

Cardiff University has strong global partnerships with universities and organizations worldwide, fostering international research collaborations and student exchange programs.

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Student Life and Campus Experience:

Living in Cardiff:

Cardiff is a vibrant city with a thriving student population, offering a diverse range of cultural experiences, entertainment options, and social activities.

Welsh Language and Culture:

Students have opportunities to learn Welsh and experience the rich Welsh language culture, which is prevalent in Cardiff.

Campus Facilities:

The university provides excellent campus facilities, including libraries, sports facilities, and conference spaces.

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Key Reasons to Study There:

World-class Campus Facilities:

Cardiff University offers modern and well-equipped facilities to support student learning and research.

Excellent Career Prospects:

The university has a strong track record of producing graduates who are highly sought after by employers.

Vibrant Student Life:

Cardiff is a lively city with a thriving student community, offering a diverse range of social and cultural experiences.

Research Excellence:

Cardiff University is renowned for its research excellence, providing students with opportunities to engage in cutting-edge research.

Community Engagement:

The university is deeply committed to its local communities, offering students opportunities to contribute to social and environmental initiatives.

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Academic Programs:

Undergraduate:

Cardiff University offers a wide range of undergraduate programs across various subject areas, including Arts, Humanities, Social Sciences, Science, Engineering, and Medicine.

Postgraduate:

The university provides a diverse range of postgraduate programs, including taught courses and research degrees.

International:

Cardiff University welcomes international students and offers specific programs and support services tailored to their needs.

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Other:

Rankings:

Cardiff University consistently ranks highly in national and international rankings, reflecting its academic excellence.

Quality Marks:

The university holds various quality marks, including the Quality Assurance Agency for Higher Education (QAA) diamond logo, demonstrating its commitment to quality assurance.

Russell Group:

Cardiff University is a member of the Russell Group, a prestigious group of 24 leading research-intensive universities in the UK.