Program Overview

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Business Management (Marketing) with a Professional Placement Year (BSc)

Overview

The BSc Business Management (Marketing) with a Professional Placement Year is a four-year full-time program that focuses on organizations of all kinds, from multinational corporations to social enterprises and charities. This holistic approach ensures students develop the skills to respond to the evolving needs of all businesses, irrespective of sector.

Why Study This Course

• Learn from research-active staff in a school with the highest possible score for research environment.
• Explore contemporary marketing challenges through the lens of sustainability and public value.
• Gain industry experience in the area of choice and develop skills and connections to accelerate a career.
• Accredited by the Association to Advance Collegiate Schools of Business (AACSB) and The Chartered Institute of Marketing (CIM).

Accreditations

• Chartered Institute of Marketing (CIM)
• Association to Advance Collegiate Schools of Business (AACSB)

Subject Area: Business Management

Academic School

Cardiff Business School

Entry Requirements

A Level

AAB-BBB. Extended/International Project Qualification: Applicants with grade A in the EPQ/IPQ will typically receive an offer one grade lower than the standard offer.

International Baccalaureate

34-31 overall or 666-665 in 3 HL subjects.

Baccalaureate Wales

From September 2023, there will be a new qualification called the Advanced Skills Baccalaureate Wales (level 3). This qualification will replace the Advanced Skills Challenge Certificate (Welsh Baccalaureate).

GCSE and Other Essential Requirements

• English language or Welsh language at GCSE grade C/4 or an equivalent.
• GCSE Maths grade B/6 or equivalent qualification.

English Language Requirements

• GCSE: Grade C or grade 4 in GCSE English Language.
• IELTS (academic): At least 6.5 overall with a minimum of 5.5 in each subskill.
• TOEFL iBT: At least 90 overall with a minimum of 17 for writing, 17 for listening, 18 for reading, and 20 for speaking.
• PTE Academic: At least 69 overall with a minimum of 59 in all communicative skills.
• Trinity ISE II/III: II: at least two Distinctions and two Merits. III: at least a Pass in all components.

Tuition Fees for 2026 Entry

Fees for Home Status

Year	Tuition Fee	Deposit
Year one	£9,535	None
Year two	£9,535	None
Year three (sandwich year)	£1,905	None
Year four	£9,535	None

Fees for Overseas Status

Year	Tuition Fee	Deposit
Year one	£24,700	None
Year two	£24,700	None
Year three (sandwich year)	£4,940	None
Year four	£24,700	None

Course Structure

This is a four-year full-time program, consisting of 120 credits a year. All students take a common Year 1, which does not count towards the final degree classification.

Year One

• Society and Economy (BS1001, 20 credits)
• Operations Management (BS1002, 10 credits)
• Introduction to Accounting (BS1503, 20 credits)
• Management: Theory and Evidence (BS1511, 20 credits)
• Marketing (BS1528, 20 credits)
• People in Organisations (BS1529, 20 credits)
• Technology and the Digital Age (BS1532, 10 credits)

Year Two

• Performance and Financial Management (BS2517, 20 credits)
• Marketing Research (BS2539, 20 credits)
• Marketing and Strategy (BS2540, 20 credits)
• Managing People (BS2542, 20 credits)
• Consumer Behaviour (BS2600, 20 credits)
  • Optional modules include:
    • Purchasing and Supply Management (BS2001, 20 credits)
    • Challenges in Managing and Leading Organizations (BS2002, 20 credits)
    • Excellence in Managing Operations (BS2003, 20 credits)
    • Logistics Networks (BS2004, 10 credits)
    • Project Management (BS2005, 10 credits)

Year Three: Sandwich Year

• Professional Placement (BS4020, 120 credits)

Year Four

• Marketing Project (BS3011, 20 credits)
• Strategic Management (BS3543, 20 credits)
  • Optional modules include:
    • Contemporary Issues in Work and Employment (BS3001, 20 credits)
    • Asian Management Systems (BS3002, 20 credits)
    • Entrepreneurship and Business Start-Ups (BS3003, 20 credits)
    • Critical Perspectives for Contemporary Managers (BS3004, 20 credits)

Learning and Assessment

Our teaching is heavily informed by research and combines academic rigour with practical relevance. Internationally recognised faculty bring the lessons learned from their most recent research into the classroom.

What is Expected of Me?

Students will be expected to attend all timetabled sessions and engage in independent study.

How Will I Be Supported?

• You will be allocated a personal tutor at the beginning of your studies.
• The staff of our Undergraduate Student Hub are available for day-to-day information.
• You will have access to relevant multimedia material, presentations, lecture handouts, bibliographies, further links, electronic exercises, and discussion circles.

How Will I Be Assessed?

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Careers and Placements

Career Prospects

97% of our students are in employment and/or further study within six months of graduating.

Placements

This program includes a professional placement year during year 3 of the four-year program. You will be responsible for sourcing your own placement, though support will be given by the School's employability team.

International Study

To give students the opportunity to gain a global perspective, subject to meeting the eligibility criteria, you may transfer to the three-year Semester Abroad program. On this program, you take six compulsory single modules in the first semester of year 2 before spending the Spring semester of year 2 at one of our partner universities abroad studying relevant modules in English.