Program Overview

Introduction to the Television and Media Management Program

The Television and Media Management (TVMM) program offers a stand-alone Master of Science degree and an MS/MBA dual degree option, both of which can be completed fully online or on campus. The program is designed to equip students with the necessary converged media management skills and business leadership knowledge to succeed in the global television media industry.

Program Overview

The TVMM curriculum is tailored to individual students' experiences, teaching leadership skills and an enterprise mindset to make data-driven decisions and influence the future of the television and media landscape. The program combines practical and academic experience by integrating business course content specific to the media and entertainment industry, with a focus on building and expanding professional networks to advance students' careers.

Course Content

TVMM course content includes:

• Programming analysis and strategy
• Diversity in the media industry
• Media analytics and audience measurement
• Dynamics of media industries
• Media finance, sales models, and practice
• Social media and television
• Media law and ethics
• Global television
• Field internships
• Topical electives

Degrees Offered

The program offers the following degrees:

• MS (Master of Science)
• MS/MBA (Master of Science/Master of Business Administration)

Degree Availability and Location

The degrees are available in the following locations and formats:

• MS: Full-Time, Part-Time, Philadelphia, Online
• MS/MBA: Full-Time, Part-Time, Philadelphia, Online

Application Requirements

To apply for the program, students must submit the following:

• Graduate Admission Application
• Official transcripts from all colleges and universities attended
• Standardized test scores (GMAT or GRE for dual degree applicants, GRE for MS applicants with less than a 3.0 cumulative undergraduate GPA)
• Test of English as a Foreign Language (TOEFL, IELTS, PTE, or Duolingo) for international applicants
• Essay (approximately 500 words) addressing career plans and objectives
• Résumé
• Letters of Recommendation (two) from former professors or professional contacts
• Portfolio (optional)

Admission Criteria

Admission to the program is based on a comprehensive review of the application materials, including academic performance, test scores, essay, résumé, and letters of recommendation.

Application Deadlines

The application deadlines are as follows:

• U.S. Applicants:
  • Priority: January 15
  • Regular: September 1, December 1, March 1, June 1
• International Applicants:
  • Priority: January 15
  • Regular: June 1

Additional Requirements for International Students

International students must demonstrate English language proficiency and may be required to provide a transcript evaluation.