Program Overview

Marketing and E-Business (MSc)

Features

The Master's programme in Marketing and E-Business (MSc) has been closed for the winter semester 2023/2024. Application to this degree programme is no longer possible. Students already enrolled will be allowed to complete the programme by the end of the winter semester 2025/2026.

The primary goal of the Master's Programme in Marketing and E-Business is to familiarise the students with the problems of the interdependencies between the functions and economics of the distribution channel. Based on the knowledge gained in the bachelor's programme, specialised and especially methodical knowledge is deepened and extended.

• Name: Marketing and E-Business
• Degree: Master of Science (MSc)
• Standard period of study: 4 semesters
• Start: each semester (winter and summer)
• Language of the programme: German
• Admission: restricted application and admission procedures

Details

General information: What is it all about?

The primary goal of the Master's programme in Marketing and E-Business is to familiarise the students with the problems of the interdependencies between the functions and economics of the distribution channel. Based on the knowledge gained in the bachelor's programme, specialised and especially methodical knowledge is deepened and extended.

A coordinated combination of the subjects marketing, distribution and business information systems enables graduates to solve complex tasks that usually cover many economic levels in businesses. They will also be able to answer research questions that are increasingly characterised by the interdependencies between different fields of research.

Recommended language skills

Sufficient German language skills are required. Good language skills in English are recommended.

Career perspectives

Challenging positions in nationally and internationally operating businesses await graduates of the Master's programme in Marketing and E-Business. The application of advanced economic core competencies are deepened in the individual form of the programme, enabling the student to acquire market qualifications that are of great importance in practice.

This enables our graduates to create supply chain management concepts in industry and trade, to further develop distribution channels, to implement multi-channel marketing and market-oriented management information systems, as well as attain managing positions in these areas later on. The degree qualifies the graduates for doctoral studies at universities in Germany or abroad as well as for positions in well-known research institutes.

Related and consecutive/graduate programmes

Related programmes

• Finances, Accounting, and Taxes (MSc) (Double Degree)
• Management (MSc)
• Global Business (MSc) (Double Degree)
• International Economics (MSc) (Double Degree)
• Development Economics (MSc) (Double Degree)
• Business Information Systems (MSc)
• Applied Statistics (MSc)
• Business and Human Resource Education (MEd)
• Business Education and Human Resource Development (MSc)
• History of Global Markets (MA) (Multiple Degree)

Consecutive/graduate programmes

• Economic Sciences (PhD)

Structure

The Master's programme in Marketing and E-Business lasts 4 semesters, during which 120 credits must be earned. It is divided into the course phase (1st-3rd semester) and the master's thesis (4th semester). In the master's programme, students gain in-depth knowledge in the business subjects marketing and business information systems/e-business.

• Compulsory phase:
  • Project seminar "Projektstudium" (18 credits)
  • "Synergy module" (6 credits)
• Optional compulsory phase:
  • Four 'basic modules' from the areas marketing and e-business (24 credits)
  • One seminar (6 credits)
  • "Quantitative methods" (6 credits)
• Electives: 30 credits may be freely selected from the courses offered in the master's programme
• Master's thesis: 30 credits, presented in a colloquium

Application

The Master's programme in Marketing and E-Business (MSc) has been closed for the winter semester 2023/2024. Application to this degree programme is no longer possible. Students already enrolled will be allowed to complete the programme by the end of the winter semester 2025/2026.