Program Overview

Social Media Strategies and ROI

Course Overview

This course is the follow-up to CEPR 125, which deepens the understanding of the elements required in designing a successful social media campaign, including ROI: return on investment. Students will learn to keep up to date with best practices and strategies as they develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems, and advanced strategies on all the most popular social media sites.

Course Details

• Course code: CEPR 225
• Duration: 30 hours
• Prerequisite courses: Social Media Networks and Concepts (CEPR 125)

Upcoming Dates

The course is offered on the following dates:

• January 15 March 19, 2026
• February 17 March 19, 2026
• June 15 August 17, 2026
• September 14 November 23, 2026
• January 14 March 18, 2027
• February 16 March 18, 2027
• June 14 August 16, 2027

Your Takeaways

This course is a great way to help you:

• Use social media research as a strategic tool
• Define most important social media KPIs
• Collect and analyze data to expand your social media presence
• Develop a content strategy and editorial calendar
• Match social media channels to consumer journey and strategic touchpoints
• Perform a competitive and internal audit utilizing research to find best practices and recommendations
• Utilize social analytics to measure ROI using platform insights and external research

Our Approach

In this program, you'll gain real-world knowledge, experience, and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).

Who Benefits the Most

• Students who completed CEPR 125 and want to continue their studies
• Anyone who wants to learn the fundamentals of social media
• Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online
• Public relations professionals who want to broaden their own reach or that of their clients
• Students moving onward to an academic path in the web world
• Employees in marketing, communications, or sales who want to refresh their skills or open new horizons
• Small-business owners or association members who manage their own communications
• Website owners/managers who want to maximize their reach on the web

CCE Loyalty Discount

Students will receive a 10% discount on their CCE course or workshop tuition fees if they meet any of the following criteria:

• They previously completed a CCE, undergraduate, or graduate course at Concordia University
• They completed a language proficiency test at CCE
• They completed a CCE Professional Development Seminar/Workshop

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