Program Overview

Visual Design and Branding Course

Overview

The Visual Design and Branding course is designed to introduce students to the fundamentals of graphic communication and design. Students will learn about layout, typography, color, and visual identity, as well as branding strategies and practical tools needed to work in advertising and communications.

Course Details

• Course code: CEDP 100
• Duration: 40 hours
• Fees: $1,250

Upcoming Dates

The course is offered on the following dates:

• January 13 March 17, 2026 (Winter, Section 1, Online)
• March 30 May 27, 2026 (Spring, Section C1, Online)
• September 14 November 9, 2026 (Fall, Section A1, Online)
• September 16 November 18, 2026 (Fall, Section 1, Online)
• January 12 March 16, 2027 (Winter, Section 1, Online)
• March 31 May 26, 2027 (Spring, Section C1, Online)

Your Takeaways

This course is a great way to help you:

• Understand the fundamentals of graphic communication, design, and branding strategies
• Apply the appropriate work method adapted to media strategy and proper target audience
• Understand the power of color, type, and image applied to a specific medium
• Apply design content with a clear understanding of technical media specifications
• Design visual elements to serve a specific message
• Create visual identities
• Design graphics for diverse media and advertising materials
• Prepare a design brief and contract
• Develop a critical thinking method and apply it to visual communication
• Create portfolio-worthy projects

Our Approach

In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. You will learn through hands-on projects using the latest software, and your projects will be transferred into ready-to-go portfolio pieces. The course is designed for students to meet regularly during live synchronous learning in an online virtual classroom.

Who Benefits the Most

This course is suitable for:

• Anyone who wants to learn the fundamentals of desktop publishing
• Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout, and digital publication
• Anyone interested in updating their professional portfolio with the latest design trends
• Students looking onward to an academic path in design
• Employees in marketing, communications, or sales who want to refresh their skills or explore new horizons
• Small business owners or association members who manage their own communications
• Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers, and UX designers

CCE Loyalty Discount

Students will receive a 10% discount on their CCE course or workshop tuition fees if they meet any of the following criteria:

1. They previously completed a CCE, undergraduate, or graduate course at Concordia University
2. They completed a language proficiency test at CCE
3. They completed a CCE Professional Development Seminar/Workshop