Program Overview

Understanding Digital and Web Analytics to Thrive

Overview

This online workshop aims to provide participants with a solid understanding of how to use data to build platforms, tools, products, and interfaces that achieve business goals. The workshop will cover the fundamentals of digital analytics, key tools and measurements, and practical applications.

Course Details

• Course code: CEPS 1401EO
• Duration: 6 hours

Your Takeaways

This workshop will empower participants to:

• Understand the fundamentals of digital analytics and its role in measuring and optimizing digital performance
• Familiarize themselves with key tools and measurements essential for building strong performance plans
• Apply learning practically to build custom dashboards and engage in peer exchanges to enhance digital analytics skills
• Emerge with a foundational understanding that can be actively applied in their own business context

Our Approach

The workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions, and individual exercises. Participants are highly recommended to keep their cameras on to maximize engagement and knowledge transfer.

Who Benefits the Most

The workshop is suitable for:

• Tech product owners and managers, business analysts, e-commerce or web leads, corporate strategists, front-end/back-end developers, and marketing professionals
• Entrepreneurs who want to analyze their own performance data
• Newcomers to the field or anyone with a basic understanding of analytics
• Students of data analytics who want to broaden their understanding of these concepts

Important Details

1. Registration fee includes electronic course materials.
2. The workshop will be cancelled and participants will be reimbursed in full if there are not enough participants.
3. The workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act).

CCE Loyalty Discount

Students will receive a 10% discount on their CCE course or workshop tuition fees if they meet any of the following criteria:

• They previously completed a CCE, undergraduate, or graduate course at Concordia University.
• They completed a language proficiency test at CCE.
• They completed a CCE Professional Development Seminar/Workshop.

Your Trainer

Thomas Weiler, MBA, International Business, U of Hamburg, is the General Manager and Digital Performance Director at ATECNA Montreal. He has over 10 years of analytics experience in various industries and is specialized in the human side of performance. Thomas is a natural educator and an active participant in various Montreal-based tech communities.