Program Overview

Sales, Networking and Business Development Course

Overview

The Sales, Networking and Business Development course is designed to help students master the fundamentals of sales, networking, and business development. In ten short classes, students will learn how to identify potential clients, target them, and manage business relationships. The course will also provide valuable opportunities to practice presentation skills and receive feedback from instructors and peers.

Course Details

• Course code: CENT 1600
• Duration: 20 hours
• Mode: Online
• Fees:
  • $675 (Winter and Spring 2026)
  • $700 (Winter and Spring 2027)

Upcoming Dates

• February 17 March 12, 2026 (Tu Th 9:30 12:00)
• April 2 June 4, 2026 (Th 18:00 20:00)
• February 16 March 11, 2027 (Tu Th 9:30 12:00)
• April 1 June 3, 2027 (Th 18:00 20:00)

Your Takeaways

This course is a great way to help you:

• Define your competitive advantage to market your products or businesses
• Develop a compelling business sales pitch
• Prepare convincing sales presentations
• Build a plan to establish relationships with targeted customers
• Identify target customers using appropriate venues
• Network with potential clients in an efficient and systematic manner
• Respond to a request for proposal and negotiate an agreement
• Maintain a pipeline for potential business to ensure revenues over the short and long term

Our Approach

The course is designed to be interactive, with engaging assignments and activities. Students will form ad-hoc teams to discuss real-world subjects presented by business experts and formulate strategies to solve problems or seize opportunities. Participation is paramount, and the course is designed for students to meet regularly during live synchronous learning in an online virtual classroom.

Who Benefits the Most

• Students pursuing a Diploma in Entrepreneurship
• Self-employed workers and small-business owners who want to learn how to generate more business
• Anyone who has tried to start their own business and realizes they need professional education and guidance
• Marketing and sales employees who want to improve their business-development skills and/or broaden their career horizons
• Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization

CCE Loyalty Discount

Students will receive a 10% discount on their CCE course or workshop tuition fees if they meet any of the following criteria:

• They previously completed a CCE, undergraduate, or graduate course at Concordia University
• They completed a language proficiency test at CCE
• They completed a CCE Professional Development Seminar/Workshop This discount is based on the information maintained in the Concordia University student information system. The discount does not apply to application fees for admission to a CCE program, language proficiency test enrollment, or AI for Decision-Makers in Advanced Manufacturing.