Program Overview

Diploma in Digital Marketing (full-time)

Program Overview

The Diploma in Digital Marketing is a comprehensive, five-course program that covers the essentials of digital marketing, including strategies and skills to increase site traffic, brand awareness, and campaign effectiveness. The program is offered via an online virtual classroom with live synchronous learning (Zoom) and is designed to help students progress from novice to guru in the field of digital marketing.

Upcoming Dates

The program is offered on the following dates:

• January 12 March 19, 2026, Monday to Thursday, 9:00 16:00, Winter term, online mode, $4,960
• January 11 March 18, 2027, Monday to Thursday, 9:00 16:00, Winter term, online mode, $5,165

Your Takeaways

This program is a great way to:

• Learn the essentials of digital marketing
• Learn how to increase traffic and brand awareness through organic and paid search-engine marketing techniques
• Measure and track web performance
• Audit, plan, and implement a social media strategy
• Optimize websites to align with search engine algorithms and best practices
• Create and manage paid search campaigns on Google and Bing

Program Courses

To obtain this diploma, students must complete the following five courses:

• Intro to Marketing (CEMK 1150)
• Search Engine Marketing (CEMK 175)
• Social Media Networks and Concepts (CEPR 125)
• Social Media Strategies and ROI (CEPR 225)
• Search Engine Optimization (CEWD 365)

Our Approach

The program emphasizes teamwork, with engaging assignments and activities, as well as ad-hoc teams to discuss real-world subjects presented by industry experts. Students will formulate strategies to solve problems and seize opportunities, with ample chance to contribute personally to the process. Participation is paramount.

Who Benefits Most

The program is suitable for:

• Anyone who wants to earn a Diploma in Digital Marketing
• Anyone seeking a deep understanding of social media and the skills to apply those concepts in a professional setting
• Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online
• PR professionals who want to broaden their own reach or that of their clients
• Employees in marketing, communications, or sales who want to refresh their skills or open new horizons
• Small-business owners, entrepreneurs, or association members who manage their own communications
• Website owners/managers who want to maximize their reach on the web

Program Details

Payment Information

To apply, students must complete the online application, accompanied by a non-refundable deposit of $625, which is applied to the tuition fee. The remaining tuition fees must be paid no later than fourteen (14) days prior to the commencement of classes to guarantee a student's place in the program.