Program Overview

Online Bachelor of Arts Degree in Digital Media Influence

The Online Bachelor of Arts Degree in Digital Media Influence is designed for individuals interested in exploring multimedia production and learning how to turn their passion for digital content creation into a rewarding career. This 100% online program allows students to improve their digital production skills and learn to target audiences with persuasive messaging at their own pace.

Program Overview

The program requires 120 credit hours, including 42 core hours, 42 major hours, 6 language hours, and 30 elective hours. Students will have the flexibility to maintain their daily responsibilities while completing the program, with due dates each week.

Key Areas of Study

• Critical Thinking: Students will learn how to target their audience with persuasive messaging, becoming effective media influencers.
• Modern Digital Trends: The program covers modern digital communication trends, providing insights into what resonates with audiences and drives them to action.
• Adobe Creative Cloud: Students will become proficient in several Adobe Creative Cloud applications, effectively creating and communicating messages to multiple audiences.
• Digital Communication Devices: The analysis of digital communication devices, such as smartphones, and their impact on users' thoughts, emotions, and behaviors.
• Key Historical Aspects: Exploration of key historical aspects related to communication technologies, including economic, political, societal, and cultural aspects.
• Speaking to the Audience: Students will learn how to speak to their specific audience, exploring different areas of digital communication.

Careers in Digital Media Influence

Through this program, students will gain soft skills like communication, critical thinking, and teamwork, preparing them for careers in digital marketing and social media management. Potential career paths include:

• Social Media Influencer
• Social Media Strategist
• Media Technical Director/Manager
• Digital Marketing Strategist
• Multimedia Editor
• Marketing Manager
• Media Programming Director

Digital Media Influence Degree Classes

The program includes a range of courses, such as:

• COM 3623: Commercial Publications
• COM 3713: Digital Audiences
• COM 3723: Digital Media Production I
• COM 4413: Special Topics (Artificial Intelligence and Personal Branding)
• COM 4713: Digital Media Influence
• COM 4723: Digital Media Production II

Marketable Skills

Students will earn highly marketable skills, including:

• Media Influence
• Brand Collaboration
• Technology
• Problem Solving
• Communication

Tuition and Financial Aid

The tuition for the Online BA in Digital Media Influence program is $525 per credit hour. Students may qualify for financial aid, including grants, loans, and scholarships, by completing the Free Application for Federal Student Aid (FAFSA).

Admission Requirements

All applicants are subject to the standard UT San Antonio requirements. A maximum of 66 credit hours of lower division transfer work from a community college can be applied to a bachelor's degree at UT San Antonio.

Time to Completion

The time to completion will vary based on the number of previously earned credits that are eligible for transfer. If taking the full 120 credit hours required, it can take four to five years, depending on the course load. With transfer credit, the time to graduation may be significantly less, possibly one to two years.