BSc (Hons) Psychology and Marketing

The BSc (Hons) Psychology and Marketing degree at Heriot-Watt University draws on our well-established undergraduate programmes.

Key Information

• UCAS code: C8MK
• Level: Undergraduate
• Delivery type: Full Time
• Degree qualification: BSc (Hons)
• Mode of delivery: On-Campus
• Duration: 3-4 years
• Location: Edinburgh
• Start date: September

This programme is comprised of core courses in both psychology and marketing, ensuring that you'll graduate with a deep understanding of the nature of both disciplines and the many impactful links between them.

Course Content

The mandatory courses in the programme are taken from the core courses in both disciplines, ensuring that you will graduate with a deep understanding of the nature of psychology and marketing, and the many constructive linkages between them.

Throughout this degree, you will study courses in all core areas of psychology with an emphasis on social and cognitive psychology, which will equip you with the tools necessary to understand the links between individual and social behaviour.

You will also study foundational marketing courses in your first two years that will introduce you to the principles of the discipline. In your third and fourth year, you will take more specialised courses which will allow you to explore areas of marketing in depth.

Year 1

Mandatory September

• Introduction to Marketing
• Academic Skills in Psychology
• Research Methods and Analysis 1
• Introduction to Psychology 1

Mandatory January

• Introduction to Psychology 2
• Becoming a Professional
• Research Methods and Analysis 2

Optional January

• Technology for Business
• Sustainable Business

Year 2

Mandatory September

• Fundamentals of Marketing
• Research Methods and Analysis 3
• Philosophy and History of Psychology
• Developmental Psychology

Mandatory January

• Social Psychology
• Consumer Behaviour
• Research Methods and Analysis 4
• Cognitive Psychology

Year 3

Mandatory September

• Cognition across the Lifespan
• Research Methods and Analysis 5
• Cross-Cultural Psychology

Optional September

• Responsible Marketing
• Global Strategic Marketing
• Digital Analytics in Marketing

Mandatory January

• Research Methods and Analysis 6
• Biological Psychology
• Personality and Individual Differences

Optional January

• Marketing in Practice

Year 4

Mandatory September

• Research Project 1
• Contemporary Issues in Marketing

Optional September

• Workplace Psychology
• Neurodiversity
• Neuropsychology
• Psychology of Education

Mandatory January

• Research Project 2

Optional January

• Cognitive Rehabilitation
• Branding
• Counselling Psychology
• Psychology and Mental Health
• Marketing Sustainability
• Digital Marketing
• Advanced Social Psychology

Fees and Funding

• Scotland: Paid by SAAS
• England / Wales / N Ireland / Rep of Ireland: £9,790
• International: £21,192

Scholarships and Bursaries

Bursaries for students from England, Northern Ireland or Wales

• Heriot-Watt University Bursary (up to £3,100 per year)

Entry Requirements

Standard Entry Requirements

• Highers: AABB (over two sittings)
• A-Levels: BBC
• International Baccalaureate: 29 points
• BTEC: Extended Diploma DMM (Health and Social Sciences preferred)
• HNC: B in graded unit (Social Sciences is preferred)
• HND: BB (BBB where HND includes 3 graded units) (Social Sciences is preferred)

Minimum Entry Requirements

• Highers: BBBC (over two sittings)
• A-Levels: BCC
• International Baccalaureate: 29 points
• BTEC: Extended Diploma MMM (Health and Social Sciences preferred)
• HNC: B in graded unit (Social Sciences preferred)
• HND: BC (C) / CB (B) (where HND includes 3 graded units)

English Language Requirements

The minimum English language requirement for entry to this programme is IELTS 6.0 (or equivalent) with no score lower than 5.5.

Heriot-Watt University

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Overview:

Heriot-Watt University is a research-focused institution with campuses in Edinburgh, the Scottish Borders, Orkney, Dubai, and Malaysia, as well as an online presence. It is known for its career-focused degrees and strong links with industry. Heriot-Watt is highly regarded for its research, with a significant portion ranked world-leading and internationally excellent.

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Services Offered:

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Student Life and Campus Experience:

Heriot-Watt offers a diverse and international student community, with one-third of its Edinburgh Campus students coming from outside the UK. The university provides a range of facilities across its campuses, including healthcare, libraries, food and drink, sports centers, and more. Students can participate in clubs and activities, and the university offers accommodation options near its campuses.

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Key Reasons to Study There:

Career-focused degrees:

Heriot-Watt is ranked first in Scotland for graduate employability and its graduates are first in the UK for CEO or MD roles.

Global reach:

The university has campuses across the UK, Dubai, and Malaysia, providing students with a truly international experience.

Strong research:

Heriot-Watt is valued for its pioneering research, which is informed by the global needs of business and industry.

Diverse student community:

The university boasts a diverse international student community, fostering a multicultural learning environment.

Beautiful campuses:

Heriot-Watt's campuses are located in stunning settings, offering students a unique and inspiring learning environment.

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Academic Programs:

Heriot-Watt offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

• Engineering
• Life Sciences
• Mathematics
• Computer Sciences
• Physical Sciences
• Social Sciences and Business
• Art and Design
• Languages and Culture

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Other:

Heriot-Watt is committed to sustainability and is actively working towards achieving the UN Sustainable Development Goals. The university also offers a personalized virtual experience through its online tour platform, allowing prospective students to explore its campuses virtually.