Program Overview

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BA (Hons) Fashion Branding and Promotion

The BA (Hons) Fashion Branding and Promotion programme offers a combination of fashion communication, marketing, branding, and management tailored for the demands of the fashion industry. This programme provides students with fashion communication, marketing, branding, and management knowledge and expertise in high demand by the global fashion industries.

Key Information

• Programme code: WN27
• Level: Undergraduate
• Delivery type: Full Time
• Degree qualification: BA (Hons)
• Mode of delivery: On-Campus
• Duration: 3-4 years
• Location: Scottish Borders
• Start date: September

Course Content

The programme focuses on sustainable and inclusive commercial practices, developing skills in management and promotion of live branding events. Students gain a unique blend of practical and creative design skills, exploring and developing their interests, skills, and knowledge, as well as a comprehensive understanding of the commercial aspects of the fashion industries.

Specialised Modules

• Communication design
• Photography
• Moving image
• Visual communication
• Fashion marketing
• Branding
• Consumer behaviour

Student Experience

Students have access to Mac and PC-based Computer-Aided Design (CAD) labs and Adobe Creative Cloud software to fully develop their visual skills. They also make use of a fully equipped photographic studio to develop studio-based photography skills for fashion, portraiture, and product photography projects.

Global Perspective

Students have the opportunity to gain a global perspective by studying abroad for a semester at the Dubai campus or one of the international exchange partners in Europe, India, and the USA. During their studies, students have opportunities to collaborate with industry on live projects with high-end industry brands.

Teaching Staff

The programme is led by experienced staff, including:

• Anthony Bailey, Assistant Professor
• Sandra Johnstone, Assistant Professor

Fees and Funding

• Scotland: Paid by SAAS
• England / Wales / N Ireland / Rep of Ireland: ｣9,790
• International: ｣20,080

Scholarships and Bursaries

• Heriot-Watt University Bursary (up to ｣3,100 per year) for students from England, Northern Ireland, or Wales.

Entry Requirements

• Standard entry requirements:
  • Highers: BBBB (over two sittings)
  • A-Levels: BCC
  • International Baccalaureate: 29 points
  • BTEC: Extended Diploma DMM
  • HNC: C in graded unit
  • HND: CC in graded units
• Minimum entry requirements:
  • Highers: BBBC (over two sittings)
  • A-Levels: BCC
  • International Baccalaureate: 29 points
  • BTEC: Extended Diploma DMM
  • HNC: C in graded unit
  • HND: CC in graded units

English Language Requirements

• The minimum English language requirement for entry to this programme is IELTS 6.0 (or equivalent) with no score lower than 5.5.

Employability

• The average UK salary of students 15 months after graduating from a similar course: ｣24,000
• Potential career paths:
  • Design occupations

Course Structure

The programme is structured over four years, with each year focusing on different aspects of fashion branding and promotion.

Year 1

• Mandatory September:
  • Rethinking Design 2: Develop and Deliver
  • Rethinking Design 1: Discover and Define
• Mandatory January:
  • Introduction to Communication Design
  • Fashion Marketing and Management
  • Introduction to Photography

Year 2

• Mandatory September:
  • Branding
  • Consumer Behaviour
• Mandatory January:
  • Creative Digital Media, Moving Image and Film
  • Promotion & Advertising
  • Typography and Graphic Communication

Year 3

• Mandatory September:
  • Enterprise and Innovation for Creative Industries
  • Journalism content creation
  • Fashion Image Making
• Mandatory January:
  • Critical & Contextual Studies 3
  • Events Management
  • Visual Merchandising and Packaging

Year 4

• Mandatory September:
  • Final Project 1
  • Global Fashion Management
• Mandatory January:
  • Final Project 2
  • Advanced Practice and Evaluation

Why Heriot-Watt

Heriot-Watt University is the top university in Scotland for graduate outcomes, with more graduates employed or in postgraduate education than any other institution in the country. The university is also rated number one in the UK for CEO or MD roles.