MSc International Marketing with Consumer Psychology

Heriot Watt University's MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions in consumer-led marketing strategies.

Key Information

• Level: Postgraduate Taught
• Delivery type: Full Time, Part Time
• Degree qualification: MSc
• Mode of delivery: On-Campus
• Duration: 1 year
• Location: Edinburgh
• Start date: September

The MSc International Marketing with Consumer Psychology provides detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, exploring the impact and added value marketing has for various kinds of stakeholders.

Course Content

The master's programme develops knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters. It also makes students aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems.

Mandatory Courses

• Contemporary Consumers
• International Strategic Marketing
• Marketing Metrics
• Introduction to Human Factors
• Research Philosophy and Practice
• Branding and Communications
• Psychology for Marketing
• International Marketing with Consumer Psychology Dissertation

Optional Courses

• Sustainable Marketing
• Social Media Marketing
• Contemporary Business Technology
• Heritage and Cultural Marketing

Teaching Staff

The programme is led by research-active academics with expertise in areas including:

• Employment, Work and the Professions
• Logistics and Sustainability
• Networks and Enterprise Excellence
• Social and Economic Data Analysis

Fees and Funding

• September 2026 intake tuition fees:
  • UK: £12,744 (Full Time), £6,372 (Part Time)
  • International: £24,952 (Full Time), £12,476 (Part Time)
• Scholarships and bursaries are available, with over £6 million worth of opportunities.

Entry Requirements

• A minimum of an honours degree at 2:2 or non-UK equivalent in any academic subject, provided that it includes evidence of critical thinking.
• Applicants with relevant education and work experience may also be considered.
• English language requirements: IELTS 6.0 (or equivalent) with no score lower than 5.5 except for writing which must be at 6.0 minimum.

Heriot-Watt University

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Overview:

Heriot-Watt University is a research-focused institution with campuses in Edinburgh, the Scottish Borders, Orkney, Dubai, and Malaysia, as well as an online presence. It is known for its career-focused degrees and strong links with industry. Heriot-Watt is highly regarded for its research, with a significant portion ranked world-leading and internationally excellent.

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Services Offered:

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Student Life and Campus Experience:

Heriot-Watt offers a diverse and international student community, with one-third of its Edinburgh Campus students coming from outside the UK. The university provides a range of facilities across its campuses, including healthcare, libraries, food and drink, sports centers, and more. Students can participate in clubs and activities, and the university offers accommodation options near its campuses.

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Key Reasons to Study There:

Career-focused degrees:

Heriot-Watt is ranked first in Scotland for graduate employability and its graduates are first in the UK for CEO or MD roles.

Global reach:

The university has campuses across the UK, Dubai, and Malaysia, providing students with a truly international experience.

Strong research:

Heriot-Watt is valued for its pioneering research, which is informed by the global needs of business and industry.

Diverse student community:

The university boasts a diverse international student community, fostering a multicultural learning environment.

Beautiful campuses:

Heriot-Watt's campuses are located in stunning settings, offering students a unique and inspiring learning environment.

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Academic Programs:

Heriot-Watt offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

• Engineering
• Life Sciences
• Mathematics
• Computer Sciences
• Physical Sciences
• Social Sciences and Business
• Art and Design
• Languages and Culture

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Other:

Heriot-Watt is committed to sustainability and is actively working towards achieving the UN Sustainable Development Goals. The university also offers a personalized virtual experience through its online tour platform, allowing prospective students to explore its campuses virtually.