MA Marketing

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing programme at Heriot-Watt University is designed to develop key knowledge and skills related to professional marketing practices.

Key Information

• UCAS code: M1MK
• Level: Undergraduate
• Delivery type: Full Time
• Degree qualification: MA
• Mode of delivery: On-Campus
• Duration: 3-4 years
• Location: Edinburgh
• Start date: September

Throughout our Marketing degree, your learning will focus on three central themes that we believe will be key for future marketing professionals:

• Global marketing
• Digital marketing
• Sustainable marketing

The Marketing programme is taught by our internationally respected faculty, who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practices from business case studies.

Your Student Experience

Our programmes are informed by an Industry Advisory Board of business leaders who ensure our curriculum matches the needs of global employers.

The Edinburgh Business School approach ensures that an industry focus is built into every part of this degree so that your studies reflect the current thinking and practices of successful organisations and their leaders.

The industry experience and research expertise of our staff bring your teaching and learning to life with case study-driven assignments and applied group projects, complemented by guest lectures from industry leaders, CEOs and directors of national and multinational organisations.

Inter-Campus Transfer: Dubai

Discover new friends and places with an inter-campus transfer to Dubai.

Course Content

September Intake - Edinburgh

Year 1

• Mandatory September:
  • Management in a Global Context
  • Critical Academic Skills
  • Introduction to Marketing
  • The Economy
• Mandatory January:
  • Sustainable Business
  • Technology for Business
  • Introductory Finance
  • Becoming a Professional

Year 2

• Mandatory September:
  • Fundamentals of Marketing
  • Introduction to Business Analytics
  • Human Resource Management
• Mandatory January:
  • Business Skills for the Second Machine Age
  • Consumer Behaviour
  • Operations Management

Year 3

• Mandatory September:
  • Global Strategic Marketing
  • Digital Analytics in Marketing
  • Responsible Marketing
• Optional September:
  • Project Management
  • Marketing Research
• Mandatory January:
  • Business Research Methods
  • Integrated Marketing Communications
  • Marketing in Practice
• Optional January:
  • Marketing and Consumer Law
  • Innovation Management

Year 4

• Mandatory September:
  • Contemporary Issues in Marketing
  • Marketing Dissertation 1
• Optional September:
  • Managing Business Performance
  • Leisure Marketing
  • Retail Marketing
  • International Entrepreneurship
• Mandatory January:
  • Branding
  • Digital Marketing
  • Marketing Dissertation 2
• Optional January:
  • Marketing Sustainability
  • Team Performance Dynamics

Fees and Funding

• September 2026 intake tuition fees:
  • Scotland: Paid by SAAS
  • England / Wales / N Ireland / Rep of Ireland: Ł9,790
  • International: Ł20,080

Scholarships and Bursaries

• Bursaries for students from England, Northern Ireland or Wales:
  • Heriot-Watt University Bursary (up to Ł3,100 per year)

Entry Requirements

• Standard entry requirements:
  • Highers: AABB (over two sittings)
  • A-Levels: BBC
  • International Baccalaureate: 29 points
  • BTEC Extended Diploma: DMM
  • HNC: B in graded unit
  • HND: BB
• Minimum entry requirements:
  • Highers: BBBC (over two sittings)
  • A-Levels: BCC
  • International Baccalaureate: 29 points
  • BTEC Extended Diploma: MMM
  • HNC: B in graded unit
  • HND: BC / CB

Employability

• Average UK salary of students 15 months after graduating from a similar course: Ł29,500
• Potential career paths:
  • Business and public service associate professionals
  • Finance professionals

Heriot-Watt University

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Overview:

Heriot-Watt University is a research-focused institution with campuses in Edinburgh, the Scottish Borders, Orkney, Dubai, and Malaysia, as well as an online presence. It is known for its career-focused degrees and strong links with industry. Heriot-Watt is highly regarded for its research, with a significant portion ranked world-leading and internationally excellent.

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Services Offered:

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Student Life and Campus Experience:

Heriot-Watt offers a diverse and international student community, with one-third of its Edinburgh Campus students coming from outside the UK. The university provides a range of facilities across its campuses, including healthcare, libraries, food and drink, sports centers, and more. Students can participate in clubs and activities, and the university offers accommodation options near its campuses.

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Key Reasons to Study There:

Career-focused degrees:

Heriot-Watt is ranked first in Scotland for graduate employability and its graduates are first in the UK for CEO or MD roles.

Global reach:

The university has campuses across the UK, Dubai, and Malaysia, providing students with a truly international experience.

Strong research:

Heriot-Watt is valued for its pioneering research, which is informed by the global needs of business and industry.

Diverse student community:

The university boasts a diverse international student community, fostering a multicultural learning environment.

Beautiful campuses:

Heriot-Watt's campuses are located in stunning settings, offering students a unique and inspiring learning environment.

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Academic Programs:

Heriot-Watt offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

• Engineering
• Life Sciences
• Mathematics
• Computer Sciences
• Physical Sciences
• Social Sciences and Business
• Art and Design
• Languages and Culture

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Other:

Heriot-Watt is committed to sustainability and is actively working towards achieving the UN Sustainable Development Goals. The university also offers a personalized virtual experience through its online tour platform, allowing prospective students to explore its campuses virtually.