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Bachelors

Public Relations

University of Oregon
Eugene , United States
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Program Details
Degree
Bachelors
Major
Marketing | Public Relations | Communications
Area of study
Business and Administration | Journalism and Information
Course Language
English
About Program

Program Overview

University of Oregon School of Journalism and Communication

The University of Oregon School of Journalism and Communication offers a range of undergraduate and graduate programs in various fields, including advertising, journalism, media studies, and public relations.


Undergraduate Programs

  • Advertising: This program focuses on the creative and strategic aspects of advertising, preparing students for careers in the industry.
  • Journalism: The journalism program equips students with the skills and knowledge necessary to succeed in the field, including reporting, writing, and broadcasting.
  • Media Studies: This program explores the role of media in society, examining the social, cultural, and historical contexts of media production and consumption.
  • Public Relations: The public relations program teaches students how to effectively communicate and manage relationships between organizations and their publics.

Graduate Programs

  • Advertising and Brand Responsibility Master's Program: This program delves into the complexities of advertising and brand management, emphasizing social responsibility and ethical considerations.
  • Communication and Media Studies Master's Program: This program offers advanced study in communication and media studies, preparing students for careers in research, academia, or industry.
  • Communication and Media Studies PhD Program: The PhD program in communication and media studies is designed for students who wish to pursue original research and contribute to the field through scholarly publications and teaching.
  • Immersive Media Communication Master's Program: This program focuses on the development and application of immersive media technologies, such as virtual and augmented reality, in communication contexts.
  • Multimedia Storytelling Master's Program: The multimedia storytelling program teaches students how to create engaging narratives using a variety of media formats, including video, audio, and interactive media.
  • Strategic Communication Master's Program: This program emphasizes the strategic use of communication to achieve organizational goals, covering topics such as public relations, advertising, and crisis communication.

Public Relations Program

The public relations program at the University of Oregon School of Journalism and Communication prepares students for careers in public relations, teaching them how to craft and implement effective communication strategies. Alumni of the program have gone on to work in a variety of industries, including sports, entertainment, and non-profit management.


Alumni Profiles

  • Hannah Oakley, a 2018 graduate, has built a career in public relations, working with athletes, entertainers, and women's sports leagues.
  • Ariana Donaville, who earned her BS in public relations in 2017 and her MS in strategic communication in 2020, works as a communications director for a regional office of gun violence prevention.
  • Alex Horwitch, a 2012 graduate, credits a social media class at the University of Oregon for leading him to his dream job, where he has worked with clients such as Disney, MLB, and DreamWorks.
  • Carly Ebisuya, who graduated in 2021 with degrees in public relations and journalism, landed her dream job as director of PR for the WNBA team the Chicago Sky.
  • Aurora Diaz, a 2012 graduate, launched a beauty platform for Latina-founded brands, revolutionizing the Latina beauty space.
  • Serena Woods, a 2004 graduate, advises on strategy and communications for the governor of Colorado.
  • Staci Stringer, who graduated in 2008, uses her public relations degree to promote health advocacy.
  • Nicole Leverich, a 1999 graduate, found her niche in strategic storytelling and now works as vice president of communications at LinkedIn.
  • Madilyne Nguyen-Acosta, a 2021 graduate, draws on her passion for culture and the knowledge gained from her SOJC degree to work as a diversity, equity, and inclusion specialist for Sony Music Group.
  • Ali AAsum, a 2009 graduate, harnessed the hands-on experience gained through her SOJC degree to propel her toward a PR career, managing the Ninkasi Brewing brand.

Academic Advising

The SOJC Student Success Center, located in Allen Hall, provides academic advising and support to students in the School of Journalism and Communication.


Area Director

Attila Schillinger, Professor of Practice, serves as the area director for the public relations program.


School of Journalism and Communication

The University of Oregon School of Journalism and Communication is located in Eugene, Oregon, with an additional campus in Portland. The school offers a range of programs and resources to support student success and career development.


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