Program Overview

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University of Oregon School of Journalism and Communication

The University of Oregon School of Journalism and Communication (SOJC) offers a range of undergraduate and graduate programs in advertising, journalism, media studies, and public relations.

Undergraduate Programs

The SOJC offers the following undergraduate programs:

• Advertising
• Journalism
• Media Studies
• Public Relations

Graduate Programs

The SOJC offers the following graduate programs:

• Advertising and Brand Responsibility Master's Program
• Communication and Media Studies Master's Program
• Communication and Media Studies PhD Program
• Immersive Media Communication Master's Program
• Multimedia Storytelling Master's Program
• Strategic Communication Master's Program

Advertising Program Degree Requirements

To graduate with a degree in advertising from the SOJC, students must complete the following requirements:

How to Earn an Advertising Degree

1. Declare "public relations" on the UO application as an incoming student, or fill out the major application form as a current UO student in another major.
2. Complete the SOJC platform courses.
3. Take five core context courses in media theory and analysis.
4. Complete the advertising sequence requirements.
5. Complete a minor.
6. Complete all other core education requirements.
7. Apply for the degree.

Minimum Requirements

• 70+ SOJC credits
• 40 upper-division SOJC credits
• 2.70 Minimum SOJC GPA

Platform Courses

All SOJC students must complete the following platform courses:

• JCOM 101 Media Professions (4 credits)
• JCOM 102 Story Craft Audio (2 credits)
• JCOM 103 Story Craft Visual (2 credits)
• JCOM 201 Making Sense of Media (4 credits)
• JCOM 202 How Stories Work (4 credits)
• JCOM 203 Writing as Practice (4 credits)

Core Context Courses

All SOJC students must complete five classes in media theory/analysis:

• JCOM 301 Gender, Media, and Diversity (4 credits)
• JCOM 302 Communication Law (4 credits)
• JCOM 303 Media Ethics (4 credits)
• JCOM 304 Business of Media (4 credits)
• JCOM 305 Media History (4 credits) or JCOM 306 Global Communication (4 credits)

Advertising Sequence Requirements

All advertising majors must complete the following courses:

• JCOM 350 The Creative Strategist (4 credits)
• JCOM 461 Advertising Campaigns (4 credits)
• Choose five of the following courses, with at least two 300-level and two 400-level courses:
  • JCOM 351 Advertising and Culture (4 credits)
  • JCOM 352 Writing Design Concepts (4 credits)
  • JCOM 353 Curiosity for Strategists (4 credits)
  • JCOM 354 Understanding Brands (4 credits)
  • JCOM 355 Brand Responsibility (4 credits)
  • JCOM 356 Psychology of Advertising (4 credits)
  • JCOM 357 Understanding Strategy (4 credits)
  • JCOM 358 Copywriting Craft (4 credits)
  • JCOM 359 Account Management (4 credits)
  • JCOM 360 Advertising Creative Studio I (4 credits)
  • JCOM 361 Advertising Media Planning (4 credits)
  • JCOM 454 Digital Ads and Analytics (4 credits)
  • JCOM 455 Brand Strategy (4 credits)
  • JCOM 456 Brands and Sustainability (4 credits)
  • JCOM 457 Sports Brand Strategy (4 credits)
  • JCOM 458 Leadership Strategies (4 credits)
  • JCOM 459 Topics in Advertising (4 credits)
  • JCOM 460 Advertising Creative Studio II (4 credits)

General Studies Requirements

All SOJC students must complete at least 70 non-SOJC credits. Advertising majors can choose one of the following options:

• Non-SOJC minor (24-40 credits)
• SOJC minor (Game Studies, Media Studies, or Science Communication)
• Double-major in a program outside the SOJC (note: this option cannot be completed in a traditional four-year time frame)