Program Overview

University of Oregon School of Journalism and Communication

The University of Oregon School of Journalism and Communication offers a range of undergraduate and graduate programs in the fields of advertising, journalism, media studies, and public relations.

Undergraduate Programs

• Advertising: The advertising program offers a bachelor of arts degree (BA) or a bachelor of science degree (BS). For a BA, students need to take up to two years of a second language, and for a BS, students need to take up to a year of math.
• Journalism: The journalism program provides students with a comprehensive education in the principles and practices of journalism.
• Media Studies: The media studies program explores the role of media in society and provides students with a critical understanding of media texts, institutions, and audiences.
• Public Relations: The public relations program teaches students how to develop and implement effective communication strategies for organizations and individuals.

Graduate Programs

• Advertising and Brand Responsibility Master's Program: This program focuses on the role of advertising in shaping brand identity and responsibility.
• Communication and Media Studies Master's Program: This program provides advanced study in the fields of communication and media studies, with a focus on theoretical and practical applications.
• Communication and Media Studies PhD Program: The PhD program in communication and media studies offers students the opportunity to pursue original research in the field.
• Immersive Media Communication Master's Program: This program explores the potential of immersive media technologies, such as virtual and augmented reality, for communication and storytelling.
• Multimedia Storytelling Master's Program: The multimedia storytelling program teaches students how to create engaging stories using a range of media formats, including text, image, sound, and video.
• Strategic Communication Master's Program: This program provides students with a comprehensive education in strategic communication, including public relations, advertising, and organizational communication.

Academic Support and Career Advising

The School of Journalism and Communication offers academic support and career advising to help students achieve their academic and professional goals. The SOJC's Undergraduate Student Success Center provides students with guidance on academic planning, career development, and internship opportunities.

Sample Schedule for Advertising Major

The following is a sample schedule for an advertising major:

First Year

• Fall Term: Second Language (BA) or Math/CS (BS), SOJC Platform Course, Writing Course, Arts & Letters Course
• Winter Term: Second Language (BA) or Math/CS (BS), SOJC Platform Course, Writing Course, Science Course
• Spring Term: Second Language (BA) or Math/CS (BS), SOJC Platform Course, Arts & Letters Course, Non-SOJC Minor Course

Second Year

• Fall Term: Second Language (BA) Course, SOJC Core Context Course, SOJC Platform Course, Arts & Letters Course
• Winter Term: Second Language (BA) Course, SOJC Platform Course, Science Course, Non-SOJC Minor Course
• Spring Term: Second Language (BA) Course, SOJC Core Context Course, SOJC Major Sequence Intro Course, Non-SOJC Minor Course

Third Year

• Fall Term: SOJC Major Course, SOJC Core Context Course, Social Science Course, Non-SOJC Minor Course
• Winter Term: SOJC Core Context Course, SOJC Major Course, Elective, Science Course
• Spring Term: SOJC Major Course, SOJC Core Context Course, Social Science Course, Non-SOJC Minor Course

Fourth Year

• Fall Term: SOJC Major Course, SOJC Major Course, Science Course, Cultural Literacy Course
• Winter Term: SOJC Major Course, Elective, Non-SOJC Minor Course
• Spring Term: SOJC Capstone Course, Elective, Elective