Program Overview

University of Oregon School of Journalism and Communication

The University of Oregon School of Journalism and Communication offers a range of undergraduate and graduate programs in various fields of journalism and communication.

Undergraduate Programs

• Advertising
• Journalism
• Media Studies
• Public Relations

Graduate Programs

• Advertising and Brand Responsibility Master's Program
• Communication and Media Studies Master's Program
• Communication and Media Studies PhD Program
• Immersive Media Communication Master's Program
• Multimedia Storytelling Master's Program
• Strategic Communication Master's Program

Strategic Communication Master's Program

The Strategic Communication Master's Program is designed to equip students with the practices and tools necessary to succeed in the rapidly evolving field of communication. The program focuses on building mass communication skills, including storytelling, branding, and messaging. Recent graduates have secured jobs at major companies such as Intel, Oracle, and Spotify.

Alumni Profiles

The program has a strong track record of producing successful alumni, including:

• Ariana Donaville, BS '17 (public relations), MS '20 (strategic communication), who works as a communications director for a regional office of gun violence prevention.
• Luke Walker '24, a dual master's graduate of the Immersive Media Communication and Strategic Communication master's programs, who suggested improvements to NASA's video game strategy.
• Natalia Orozco '21, who landed her dream job as a director at Spitfire Strategies after completing the Strategic Communication Master's program.
• Maeve Connor '22, who uses strategic communication for social change, helping people experiencing homelessness in Portland.
• MJ Jackson '21, who turned her passion for the outdoors and transportation into a strategic communication career.
• Olyvia Chac-Nguyen, who infuses her copywriting with brand strategy, leadership, diversity, equity, and inclusion.
• Tiara Darnell '17 and '18, who parlayed her skills into a successful career in podcast production.
• Enton Lok, who used immersive media to heighten users' feelings of empathy and connection with young people through Big Brothers Big Sisters Columbia Northwest.
• Jules Walters, who tackled her master's degree in strategic communication while working as a city councilor for West Linn, Oregon.
• Jen Luecht, who co-founded her communication shop on the principle that female leadership and strategic business can shape communities.

Program Details

The Strategic Communication Master's Program offers a range of courses, including:

• Degree Requirements
• Sample Schedule
• Courses
• Student Work
• Alumni Profiles
• Faculty and Staff
• Strategic Communication Leadership Network
• Immersive Media Track

Faculty and Staff

The program is led by:

• Donna Davis, Professor and Program Director
• Lily Hu, Graduate Recruiter & Advisor