Program Overview

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University of Oregon School of Journalism and Communication

The University of Oregon School of Journalism and Communication offers a range of undergraduate and graduate programs in fields such as advertising, journalism, media studies, and public relations.

Undergraduate Programs

• Advertising
• Journalism
• Media Studies
• Public Relations

Graduate Programs

• Advertising and Brand Responsibility Master's Program
• Communication and Media Studies Master's Program
• Communication and Media Studies PhD Program
• Immersive Media Communication Master's Program
• Multimedia Storytelling Master's Program
• Strategic Communication Master's Program

Strategic Communication Master's Program

The Strategic Communication Master's Program is a 48-credit program that can be completed in six terms (two years). The program offers a flexible pace, with courses available in the evenings and on weekends, and core classes can be taken virtually or in person.

Sample Schedule

The sample schedule for the Strategic Communication Master's Program is as follows:

Fall Term - First Year

• JCOM 611 Media and Society (4 credits)
• JCOM 621 Foundations of Strategic Communication (4 credits)
• JCOM 624 Strategic Communication Topic (2 credits)

Winter Term - First Year

• JCOM 624 Strategic Communication Topic: Crisis Communication (4 credits)
• JCOM 629 Communication Ethics in the Digital Age (4 credits)
• JCOM 624 Strategic Communication Topic (2 credits)

Spring Term - First Year

• JCOM 610 Research Methods (4 credits)
• JCOM 616 Intro to Strategic Communication Marketing (4 credits)
• JCOM 622 Campaign Planning and Management (2 credits)

Fall Term - Second Year

• JCOM 623 Creativity in Strategic Communication (4 credits)
• JCOM 624 Strategic Communication Topic (4 credits)
• JCOM 625 Finance for Strategic Communication (4 credits)

Winter Term - Second Year

• JCOM 618 Strategic Communication Leadership (4 credits)
• JCOM 609 Terminal Project (or JCOM 503 Thesis) (3 credits)

Spring Term - Second Year

• JCOM 609 Terminal Project (or JCOM 503 Thesis) (3 credits)
• JCOM 624 Strategic Communication Topic (2 credits)

Academic Checklist

To complete the Strategic Communication Master's Program, students must follow these steps:

1. Make contact with the program director: The program director will be the first point of contact for questions about the program.
2. Select and confirm committee members: Students will ask faculty members to be on a committee to review their terminal project.
3. Start planning the terminal/capstone project, thesis, or internship: Students should start working with their faculty advisor to shape their capstone project plans.
4. Secure committee approval of the project/thesis/internship proposal: Students must get their committee's approval of their project proposal.
5. Apply for graduation: Students must fill out the graduation form on GradWeb.
6. Complete the oral defense of the terminal project: Students must defend their terminal project in front of their committee.
7. Submit the capstone project: Students must submit their capstone project to the SOJC Graduate Programs Office after their advisor has approved the final project.